About this role
Job title: Senior Manager, Digital Marketing
About the Role Senior Digital Marketing Manager to lead and scale our digital marketing function with a strong focus on strategy, team leadership, cross-functional integration, and revenue impact. This role drives data and analytics, CRM lifecycle and marketing automation, SEO, AEO, GEO, and paid media across LinkedIn and Google, while enabling an AI-enabled marketing ecosystem to support demand generation and business growth. This is a hybrid role requiring 3 days/week onsite in Waltham, MA.
What You'll Do
- Lead and mentor teams across Data and Analytics and CRM Lifecycle and Marketing Automation; set priorities, roadmaps, and performance expectations.
- Develop and execute integrated digital marketing strategies across web, email, paid media, social, and content; align with demand generation, pipeline growth, and revenue targets.
- Own SEO, AEO, GEO, and organic growth; optimize for AI-driven search, ensure content discoverability, implement structured data, and monitor performance.
- Manage paid media across Google Ads, LinkedIn, and other channels; optimize targeting, bidding, creative alignment, and budget with lifecycle strategies in mind.
- Oversee dashboards, reporting, and KPI measurement; leverage analytics tools and predictive analytics to improve targeting and forecasting.
- Ensure alignment between Salesforce CRM, marketing automation, and digital campaigns; optimize lifecycle strategies including lead management, nurturing, scoring, and segmentation.
- Lead adoption of AI-driven marketing capabilities; integrate tools like ChatGPT, Claude into workflows.
- Drive marketing operations and tech integration across Salesforce, MA platforms, analytics, and enrichment tools; collaborate with IT as needed.
What We're Looking For
- Experience leading digital marketing teams with a data-driven, results-oriented approach; strong cross-functional collaboration with sales, IT, and product.
- Deep knowledge of Data and Analytics, CRM lifecycle management, SEO/AEO/GEO, and paid media across LinkedIn and search platforms; ability to tie activities to demand generation and revenue.
- Proficiency with Salesforce CRM, marketing automation platforms, and analytics tools; data governance and measurement expertise.
- Familiarity with AI-driven marketing capabilities, personalization, and emerging digital discovery channels; ability to evaluate and adopt new technologies.
- Strategic thinker with excellent communication skills and a track record of driving measurable outcomes and continuous improvement.