Senior Manager, Digital Marketing
About this role
Job title: Senior Manager, Digital Marketing
About the Role Senior Digital Marketing Manager to lead and scale our digital marketing function with a strong focus on strategy, team leadership, cross-functional integration, and revenue impact. This role drives data and analytics, CRM lifecycle and marketing automation, SEO, AEO, GEO, and paid media across LinkedIn and Google, while enabling an AI-enabled marketing ecosystem to support demand generation and business growth. This is a hybrid role requiring 3 days/week onsite in Waltham, MA.
What You'll Do
- Lead and mentor teams across Data and Analytics and CRM Lifecycle and Marketing Automation; set priorities, roadmaps, and performance expectations.
- Develop and execute integrated digital marketing strategies across web, email, paid media, social, and content; align with demand generation, pipeline growth, and revenue targets.
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