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Senior Manager, Demand Planning

BIC
Shelton, CT
On-site

About this role

  • Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

  • Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

  • The Senior Manager, Demand Planning is a critical leader within BIC USA's Supply Chain organization, responsible for leading the demand planning function across a ~$1B U.S. business spanning three categories and more than 1,400 SKUs.

  • This role owns the end-to-end demand planning process and is accountable for creating a single, forward-looking view of demand that enables the business to make better commercial, financial, supply, and inventory decisions. The Senior Manager translates market intelligence, commercial strategy, customer dynamics, promotional activity, innovation, and external trends into actionable demand plans across multiple planning horizons.

  • As a strategic business partner to Sales, Marketing, Finance, Supply Planning, Operations, and Customer teams, this leader will challenge assumptions, surface risks and opportunities, and ensure demand plans reflect both the ambition of the business and the realities of the marketplace. The role plays a critical part in driving IBP/S&OP maturity, improving forecast accuracy and bias, optimizing inventory, and enabling superior customer service.

  • Beyond the planning process, the Senior Manager will build and develop a high-performing team, strengthen planning capabilities, drive digital and analytical transformation, and establish best-in-class demand planning practices across the organization.

  • The ideal candidate brings a business leader mindset to demand planning — balancing analytical rigor with commercial acumen, challenging the status quo, and connecting demand decisions to revenue, profitability, customer experience, inventory, and operational performance.

What You’ll Do

  • Demand Planning Leadership

  • Lead the end-to-end monthly demand planning process across all U.S. categories, ensuring a robust and disciplined approach to forecasting and demand management.

  • Own the demand plan across multiple planning horizons, including near-term execution, 0–24 month planning, Annual Operating Plan (AOP), Latest Estimate (LE), and Long-Range Planning (LRP).

  • Establish and continuously improve demand planning methodologies, including statistical forecasting, historical analysis, market intelligence, commercial inputs, and scenario-based planning.

  • Drive improvements in forecast accuracy, forecast bias, forecast value add, and overall demand plan quality.

  • Establish clear planning governance, standards, roles, and accountability across the demand planning organization and broader business.

  • Lead preparation, consolidation, and presentation of demand inputs for IBP/S&OP and executive planning forums.

  • Ensure the demand plan provides a clear and actionable view of the most likely business outcome while appropriately reflecting upside, downside, and uncertainty.

  • Identify opportunities to simplify and improve planning processes, eliminate non-value-added activities, and increase the speed and quality of decision-making.

  • Commercial & Business Partnership

  • Serve as a strategic thought partner to Sales, Marketing, Category Management, Business Development, Finance, and other commercial stakeholders.

  • Translate commercial strategies, customer plans, promotions, innovation, pricing, distribution changes, competitive activity, and market trends into the demand plan.

  • Challenge commercial assumptions using data, insights, and external market intelligence to ensure forecasts are ambitious yet grounded in evidence.

  • Create constructive tension when appropriate, ensuring the organization distinguishes between commercial ambition and statistically supported demand.

  • Partner with Sales and Marketing leadership to understand the demand drivers behind revenue plans and identify gaps, risks, and opportunities.

  • Provide forward-looking insights that help leaders understand what is changing, why it is changing, and what the business should do about it.

  • Support launch planning and demand forecasting for new products, line extensions, discontinuations, and portfolio changes.

  • Improve alignment between revenue plans, demand plans, operational capabilities, and financial expectations.

  • IBP / S&OP Leadership & Governance

  • Serve as the Demand Planning leader within the North America IBP/S&OP process, while benchmarking and sharing best practices with global partners.

  • Own the demand review process, ensuring accurate, insightful, and decision-oriented materials are prepared for senior leadership.

  • Consolidate inputs from Commercial, Marketing, Finance, Supply Chain, and other functions into a single aligned demand view.

  • Identify and communicate material demand risks, opportunities, gaps, and emerging trends.

  • Lead scenario planning and sensitivity analysis to evaluate potential impacts of market, customer, and supply-related changes.

  • Facilitate cross-functional discussions to drive alignment and resolution of demand-related issues.

  • Ensure clear handoffs and alignment between demand, supply, inventory, and financial plans.

  • Continuously evolve the IBP/S&OP process to increase business value, decision quality, and executive engagement.

  • Analytics, Insights & Planning Excellence

  • Establish a fact-based, data-driven approach to demand planning and business decision-making.

  • Leverage Blue Yonder, JDE, Power BI, Excel, and other analytical tools to improve visibility, forecasting, and decision support.

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