Senior Manager, Creative Strategy

Job title: Senior Manager, Creative Strategy

About the Role Reporting to the Head of Creative, you will lead the creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels. You’ll own the execution and analysis of creative testing across paid channels. As a key player on the growth team, you’ll help shape strategy, uncover creative insights, and push the boundaries of creative performance. This is a high-impact role in a fast-scaling environment, perfect for someone eager to accelerate growth through data-driven creative innovation.

What You'll Do

• Lead the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
• Collaborate closely with the creative team to design, implement, and optimize creative experiments; monitor performance; translate insights into clear creative direction.
• Conduct in-depth creative performance analyses, translating data into actionable recommendations for the creative team to enhance future campaigns.
• Establish yourself as the go-to expert in creative experimentation within the app and web user acquisition space; stay up to date on industry trends and emerging opportunities; forge partnerships with channel representatives to identify opportunities that drive scale.
• Cultivate a culture of innovation and continuous improvement by regularly sharing data-driven trends and outcomes of creative experiments.

What We're Looking For

• 4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
• Excellent project management skills, balancing multiple creative projects and experiments; ability to manage a testing roadmap and work cross-functionally with creative, media buying, and data teams.
• Analytical with a focus on key growth KPIs and the ability to translate data into actionable creative strategies.
• Expertise in mobile app user acquisition; web acquisition experience is a plus.
• Familiar with creative testing platforms and optimization across paid social channels.
• A curious problem solver who challenges the status quo and uses data or experiments to uncover insights.
• Strong communicator and collaborator, aligning teams on testing strategies and optimization plans.

Nice to Have

• Web acquisition experience is a plus.

Compensation & Benefits

• Salary range: $150,000 – $175,000/year + bonus + benefits.
• Health, Dental & Vision Plans; 401k Matching; Unlimited PTO; Lunch daily (in-office only); Snacks & Coffee (in-office only); Commuter benefits (in-office only).