Senior Manager - Corporate Communications

Senior Manager - Corporate Communications

YOUR MISSION

Reports to: Director Marketing

Position Summary

• To strategize and execute external and internal communications practices successfully
• Responsible for enhancing brand image of Puma
• Increasing media coverage by creating interesting story ideas
• Managing direct relationships with media and agencies

Key Objectives

• Developing and implementing integrated internal and external corporate communication plans across the company to support functional and organizational goals
• Build and manage relationships with key industry media, print, digital as well as electronic, across business, sport and lifestyle
• Manage response to media inquiries and pitch proactive trend-based stories to national and international media
• Identify and execute media and other external opportunities that help establish PUMA as a sports brand
• Create and sustain interesting story ideas around PUMA ambassadors, athletes and influencers in India
• Conceptualize and develop creative ideas for fashion and lifestyle PR
• Manage any crisis-led PR that may arise
• Thought leadership positioning through industry-led events, Op-eds, interviews etc
• Scale up proactive communication - Continue to drive strong narratives to build positivity around the brand
• Create brand heat through product-led narratives in key national fashion and lifestyle media
• Act as a primary custodian to ideate and execute content for PUMA India on LinkedIn and manage reviews on Glassdoor
• Work with HR to develop content for internal communication collaterals
• Drive initiatives that solve for employer branding and positioning

Key Performance Indicators

• Industry Relationships
• Crisis Management
• Social Media and Online brand footprint

Organizational Relationships

• Internal: Marketing, HR, India Leadership, Global PR
• External: Media – print, television and online, PR agencies and Industry body associations like FICCI, independent journalists, editors and cultural commentators

YOUR TALENT

Eligibility Criteria and Functional Competencies

• 10-12 years experience in external communications, employee engagement and stakeholder management
• Excellent communication skills with a strong command over English language
• Ability to manage multiple projects simultaneously while delivering high impact results
• Work in a fast-paced work environment while meeting the requirements of various teams in parallel
• Comfortable in interacting with the leadership and is able to put points across clearly with confidence
• Experience working in PR, communications and/or Journalism
• Strong pre-existing relationships with media, agencies, and key independent industry stakeholders

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

About Us

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.