About this role
About the Role Dr. Martens is seeking a Senior Manager, Commercial Trade to define and deliver the global commercial trade strategy across wholesale and DTC channels. This role sits within the Global Integrated Consumer and Channel Marketing team and reports to the Head of Integrated Consumer and Channel Marketing. What You'll Do
- Define and lead the global commercial trade strategy, aligning brand priorities, channels and growth objectives across Wholesale and DTC.
- Own seasonal trade planning, ensuring alignment between product launches, brand campaigns and key commercial moments, supported by clear governance and timelines.
- Drive effective channel activation and global-to-local execution by providing markets and wholesale partners with clear frameworks, tools, assets and guidance.
- Partner cross-functionally with Brand, Sales, Product, Retail and Marketing teams to deliver integrated planning, execution and strong commercial performance.
- Lead and develop the trade marketing team while using performance insights, learnings and best practice to continuously improve trade effectiveness and future planning cycles. What We're Looking For
- Extensive experience leading global or multi-market trade marketing strategies, with a strong understanding of how commercial trade activity drives sell-through, conversion and revenue growth.
- Deep knowledge of Wholesale and Direct-to-Consumer (DTC) channels, with the ability to translate brand and product strategies into effective trade marketing plans.
- Proven track record of influencing and aligning senior cross-functional stakeholders across Brand, Sales, Product, Retail and Marketing. Compensation & Benefits
- Competitive salary and benefits.