About this role
Senior Manager, Account-Based Experience - United States
We're looking for a Senior Manager, Account-Based Experience to lead, mentor, and develop our ABX team. Reporting directly to the Senior Director of Demand Generation within the Revenue Marketing team, you will evolve our tactics into a holistic account-based experience framework. You will use data-driven orchestration to power both net-new customer acquisition and existing customer expansion and retention. You’ll partner tightly with cross-functional stakeholders to build highly personalized buyer journeys that drive pipeline velocity, revenue growth, and maximize customer lifetime value.
In this role you will...
Campaign Strategy and Execution
Design, execute, and optimize multi-channel, full-funnel ABX campaigns across tier-1 (1:1), tier-2 (1:few), and tier-3 (1:many) accounts.
Balance campaigns to simultaneously penetrate net-new target logos and drive cross-sell/upsell pipeline within existing customer accounts.
Align closely with MOPS, Field Marketing, Sales, and BD leaders to gain buy-in from leaders, ensure seamless marketing orchestration, and direct timely sales follow-up.
Collaborate with sales and product marketing teams to identify key accounts, decision-makers, and critical influencers.
Partner with content and field marketing teams to identify or develop tailored messaging, bespoke digital experiences, and high-impact assets for key buying committees.
Build a scorecard to measure and report on performance while managing budgets and ensuring ROI.
Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve.
Team Leadership and Upskilling
Manage, guide, and upskill a team of ABX specialists, fostering a culture of continuous learning, data literacy, modern outbound strategy, and program execution. Stay updated on industry trends and best practices to incorporate into our programs and share with teammates.
Build and maintain scalable ABX playbooks, workflows, and templates to standardize processes and streamline across the team.
Oversee the internal ABX resource allocation and align day-to-day team execution with broader Revenue Marketing goals.
Data, Technology and Measurement
Utilize signals, intent data, predictive modeling, and sales insights to define, segment, and maintain our Ideal Customer Profile (ICP) and target account lists.
Employ tech to build automated data enrichment pipelines, identify key personas, and scale deeply hyper-personalized outreach.
Collaborate with Mops on configuring and troubleshooting our ABX tech stack