Senior Lifecycle Marketing Manager

Job title: Senior Lifecycle Marketing Manager

About the Role You’ll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and convert casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity across cultures and continents.

As Senior Lifecycle Marketing Manager, you'll optimize key conversion points including onboarding completion, first meaningful creation, and free-to-paid conversion. You'll develop re-engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs. You'll partner with Marketing, Product, and Customer Experience to coordinate feature launches, incorporate user feedback, and improve the full experience.

Our team has a strong in-office culture and works in person 4–5 days per week in San Francisco. We love working together to stay creative and connected, with flexibility to work from home when focus matters most.

What You'll Do

• Design and optimize email campaigns, in-product messaging, and cross-channel experiences to activate new users, drive engagement, and convert casual users into Weekly Active Creators.
• Build sophisticated automation flows in Customer.io, run rigorous A/B tests, and balance automation with authenticity across cultures and continents.
• Optimize key conversion points: onboarding completion, first meaningful creation, and free-to-paid conversion.
• Develop re-engagement campaigns for dormant users and nurture sequences tailored to different personas.
• Adapt campaigns for international markets with diverse user needs.
• Partner with Marketing, Product, and Customer Experience to coordinate feature launches and incorporate user feedback.
• Support overall lifecycle strategy and collaborate across teams to improve the full experience.

What We're Looking For

• Experience leading lifecycle marketing and user activation programs.
• Proficiency with email automation and cross-channel messaging and data-informed decision making.
• Strong on onboarding optimization, onboarding flows, and user journey optimization.
• Expertise in A/B testing and experimentation, with ability to interpret results.
• Ability to create nurture sequences, re-engagement campaigns, and persona-based campaigns.
• Experience adapting campaigns for international markets and diverse user needs.
• Excellent cross-functional collaboration with Marketing, Product, and Customer Experience.
• Ability to balance automation with authenticity across cultures.

Compensation & Benefits

• Salary: $150,000 - $195,000 USD per year, plus benefits and equity.
• Location: On-site in San Francisco with hybrid work flexibility.
• Additional benefits: Equity and benefits are included as part of the compensation package.