About this role
Job title: Senior / Lead Digital Creative Concept – International Social & Platforms for dm-drogerie markt
About the Role
Senior / Lead Digital Creative Concept with a strong focus on international social-media ecosystems and platform strategies for dm-drogerie markt. You’ll own creative direction from ideation to execution, spanning multiple markets and collaborating across disciplines to drive innovative, culturally relevant ideas.
What You'll Do
- Develop international social-first and platform campaigns for multiple dm markets.
- Conceptualize scalable Creative Frameworks, Content Playbooks and Asset Systems.
- Develop influencer- and creator-strategies with cultural relevance.
- Lead creative direction of international social assets and ensure quality across markets.
- Present and evolve Leitideen at international stakeholder level; collaborate with Strategy, Design, UX, Tech, Account and dm international teams.
- Actively integrate AI tools and new technologies into concepting and content processes.
- Identify new platform mechanics and digital innovations and translate them into brand-relevant ideas.
- Leverage technology and AI to increase relevance, efficiency and creative quality as part of a strong digital concept.
What We're Looking For
- 6–8 years of agency or comparable creative experience.
- Proven experience in conceiving international social-media assets.
- Deep understanding of platform-native mechanics and social culture.
- Strong competence in influencer- and creator-marketing.
- Experience with strategic use of AI and digital innovations.
- Ability to think in scalable creative systems.
- High social competence and joy collaborating across disciplines.
- Confidence in presenting and advising clients.
- Fluent German and very good English.
Compensation & Benefits
- Flexible working hours; work from wherever you prefer (home or office).
- Work for strong brands and clients, with belief in our work.
- Subsidy for Urban Sports Club.
- Employee benefits & discounts via Corporate Benefits.
- Open, friendly teams across the organization.