Senior Integrated Marketing Manager

Senior Integrated Marketing Manager

The Impact You Will Make

The Senior Integrated Marketing Manager is a senior individual contributor responsible for managing day-to-day execution and full-funnel performance for assigned university partners. Operating with greater independence than a Manager, this role serves as a trusted right hand to Directors and Senior Directors—balancing tactical execution with strategic contribution. By surfacing insights, leading cross-functional initiatives, and driving executional excellence, the Senior Manager directly influences partner growth, stakeholder confidence, and pod-level effectiveness in support of Risepoint's mission.

How You Will Bring Our Mission to Life

What You Will Do

• Own day-to-day execution and full-funnel performance for assigned university partners.
• Serve as the primary internal and external contact for campaign execution, asset reviews, approvals, and performance updates.
• Translate integrated marketing and portfolio strategies into actionable execution plans.
• Monitor, analyze, and report funnel performance (leads, applications, enrollments and retention), identifying risks and optimization opportunities.
• Lead performance optimizations and testing in collaboration with analytics, channel, creative, and SSC teams.
• Support Directors and Senior Directors in strategic planning, escalations, and partner reviews. Act as a stretch leader in the Director’s absence, ensuring continuity of execution and reporting.
• Lead cross-functional workstreams, pilots, or pod-level initiatives beyond individual partner work.
• Provide informal leadership and guidance to Managers and Specialists on execution best practices.
• Manage new program launches by coordinating intake, campaign setup, and cross-functional communication.
• Ensure marketing assets align with partner brand standards, value propositions, and compliance requirements.
• Develop deep partner-specific acumen on assigned brands and programs and ensure research and insights are applied to optimizations of strategies and assets.
• On fee-for-service engagements, help manage the marketing-related budget and deliver on contractual commitments throughout the statement of work.

What Success Looks Like

• Assigned partners achieve consistent performance improvement across full-funnel KPIs.
• Execution is strategic in nature and delivered with accuracy, urgency, and strong operational discipline.
• Directors and Senior Directors, internal stakeholders and partners rely on the Senior Manager for insights, problem-solving, and continuity.
• Cross-functional initiatives and pilots deliver scalable, repeatable outcomes for the pod.

What You’ll Bring to the Team

Experience That Matters Most

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7+ years of experience in integrated marketing, account management, or campaign execution.
• Demonstrated success managing partner or client accounts with measurable outcomes.
• Strong analytical, execution, and cross-functional collaboration skills.

Experience That’s Great to Have

• Experience in higher education or enrollment marketing environments.
• Experience leading cross-functional projects, pilots, and initiatives.
• Advanced digital marketing fluency across paid media, SEO, email, and analytics.
• Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms.

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

About Risepoint

Reliable. Empowered. Adaptable. Customer-centric. Heart. These are some of the words that describe Risepoint employees. We have spent the past nearly 20 years helping universities grow by expanding access to affordable, life-changing education for working adults. As an education technology company that provides trusted partnership and expertise to more than 125 universities and colleges, we primarily work with regional universities, helping them create online programs in critical areas such as nursing, teaching, business, and public service. We are dedicated to increasing access to affordable education so that more students can improve their careers and their communities.