About this role
Senior Integrated Campaign Manager
- Define what success looks like before launch by setting clear success metrics and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict.
- Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure.
- Convert business goals into campaign briefs scoped appropriately for content value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies.
- Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a single launch plan while partnering closely with Content and Category Management to ensure proper market positioning.
- Track what each content launch is built to drive, partner with Data Science to measure outcomes, and feed results into quarterly planning cycles.
Qualifications
- Experience with 8+ years in integrated marketing, campaign marketing, or partner marketing, ideally for a D2C content or subscription business.
- Demonstrated history of owning cross-channel campaign calendars end-to-end, from on-time delivery through the revenue or engagement outcomes each campaign is built to drive.
- Experience coordinating across creative, channel, product, and data teams to align them around a single launch plan.
- Background in analytical work, including sizing campaign impact and using analysis to prioritize the next cycle's initiatives.
- Experience marketing new content, courses, or product launches alongside promotional campaigns.
- Demonstrated history of operating across multiple brands or platforms simultaneously.
Compensation
This role is available in the following US Pay Zones:
US Zone 3: $139,000 - $173,500
US Zone 4: $129,000 - $161,500
At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
US Pay Zones:
- US-Z1: Bay Area
- US-Z2: NYC and Seattle Metro
- US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
- US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI
Application Window:
Posting Date: September 23, 2026.
We anticipate the application window will be open until October 7, 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.