Senior HR Business Partner, Go-to-Market

Job title: Senior HR Business Partner, Go-to-Market

About the Role

We’re looking for an experienced HR Business Partner to support Atlassian’s Go-to-Market organization, with a focus on Sales & Marketing. You’ll partner closely with Sales & Marketing leaders as a trusted advisor on org design, performance and talent, capability building, culture and AI-enabled ways of working, and lead people programs and initiatives. You’ll navigate strategy and execution, shaping the long-term people agenda for GTM and our AI transition while solving real-time issues across distributed teams. This role is based in the USA/Canada and supports teams across time zones.

What You'll Do

• Strategic partnership for Sales & Marketing: Partner with senior Sales & Marketing leaders to understand business and GTM strategy, translating it into a clear people plan.

• Diagnose org health: assess structure, headcount mix, capability, engagement, and ways of working; propose data-driven interventions; identify where AI, automation, and tooling can shift how work gets done.

• Support org design, restructures, and workforce planning: shape teams, IC/Manager mix, quota-carrying vs non-quota roles, regional coverage, AI-assisted roles; align to GTM priorities.

• Thought partner on culture, inclusion, leadership effectiveness, and building AI-enabled Sales & Marketing organizations.

• Talent, performance & growth: lead performance and growth cycles (goal-setting, feedback, calibration, rewards) aligned with global frameworks; ensure alignment with sales incentive structures.

• Coach Sales & Marketing leaders to build high-performing teams with succession pipelines, including for quota-carrying and revenue-critical roles.

• Partner with Talent Acquisition on senior hiring, role design, and assessment approaches reflecting craft and leadership expectations, including AI literacy and data-driven decision-making.

• Use data to identify capability gaps in GTM strategy, execution, leadership, and cross-functional collaboration; recommend targeted development solutions.

• Employee relations, sales comp & manager capability: navigate quota-carrying roles, plan changes, territory realignments; interpret and operationalize sales plans; coach managers on difficult conversations linked to incentives.

• Ensure consistent, fair application of policies across Sales & Marketing and regions.

• Change, AI transformation, culture & ways of working: lead or co-own GTM-related transformation; roll out global programs adapted for GTM/AI context; co-create action plans with leaders and track progress; champion inclusive, psychologically safe, high-performance culture; encourage experimentation with AI and new ways of working while maintaining clarity and trust.

• What We're Looking For

• Must-have: Significant HRBP experience supporting senior leaders in complex, matrixed environments; operate at equivalent level; navigate ambiguity with limited oversight.

• Strong grounding across core HR domains: org design, performance and talent management, employee relations, rewards, change management.

• Experience supporting or leading org design and change in knowledge-work environments, ideally GTM-heavy such as Sales/Marketing.

• Comfortable with sales compensation and quota-carrying populations: plan interpretation, performance management, alignment to org design and change.

• Comfortable using data (people metrics, performance and pipeline data, engagement, qualitative insights) to diagnose issues and influence decisions.

• Excellent stakeholder management and communication; ability to challenge constructively.

• Compensation & Benefits

• Not disclosed in posting.