About this role
Job title: Senior GTM Operations Specialist
About the Role
This role supports the SDR Operations strategy from both a technical and business perspective. The mission is to build and continuously evolve a reliable, scalable, and market-leading SDR infrastructure, powered by automation and AI, and fully integrated across the marketing and sales stack. Your work will ensure Marketing and SDR teams operate as one cohesive revenue engine: fast, efficient, automated, and insight-driven.
What You'll Do
- Sales Workflow Standardisation & Playbooks: Design, create, and scale SDR playbooks aligned with established “Golden Rules.” Standardise end-to-end workflows, including status definitions, SLAs, qualification frameworks, routing logic, and edge-case handling. Ensure every SDR interaction follows clear operational logic that is auditable, measurable, and repeatable across markets.
- Experimentation & Testing: Own tracking and reporting of all A/B tests across regions (assignment logic, sequences, messaging, and process variations). Identify growth opportunities through performance analysis and conversion insights. Drive data-backed decisions: scale what wins, iterate what works, and sunset what doesn’t.
- Reporting, Analytics & AI Enablement: Ensure data quality and availability to power dashboards covering: Activity and productivity metrics; Funnel conversion rates; and other key insights.