Senior Growth Marketing Manager – Business & Government

About the Role The Senior Growth Marketing Manager is the campaign engine behind Blackboard’s new logo pipeline and a critical connector between acquisition and the post-sale customer journey. Siting within the Revenue Marketing org and reporting to the VP of Revenue Marketing, you’ll translate GTM positioning into integrated, multi-channel demand generation campaigns that create and accelerate pipeline in the Business & Government market. You’ll own end-to-end campaign planning from brief to launch to performance reporting, working with Product Marketing, Marketing Intelligence, Marketing Operations, and Sales to ensure campaigns connect to targeted audiences, pipeline goals, and revenue-focused strategies. You’ll manage field presence and events as a pipeline strategy, and build AI-native workflows to operate at pace while staying ahead of how buyers use AI in their research and selection process.

What You'll Do

• Campaign Strategy & Execution: Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, translate GTM positioning into audience-specific narratives and assets, and execute multi-channel campaigns (paid media, email, content syndication, webinars, and field event integration).
• Design and run ABM programs for target accounts; support Blackboard’s visibility in AI-generated research environments (GEO); partner with Marketing channel teams to maximize ROI; build AI-native workflows for always-on campaign analysis, audience personalization, and performance optimization.
• Field & Event Marketing: Manage regional field activations (road shows, executive dinners, partner-hosted events) tied to pipeline goals; coordinate BbT conference planning; build post-event attribution models and manage event budgets and vendor relationships.
• Pipeline Generation & Attribution: Own a direct pipeline contribution target; set pipeline targets with Marketing Intelligence; leverage intent data to prioritize audiences; build multi-touch attribution and flag expansion signals for post-sale actions.
• Content & Asset Development: Collaborate with Content and Brand teams to develop landing pages, nurture emails, one-pagers, and digital ads; coordinate with Marketing Ops for list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce; align with Product Marketing on sales enablement.

What We’re Looking For

• 8+ years B2B demand generation/growth marketing; ABM, field/event marketing; data-driven and AI-native campaign execution; HubSpot/Marketo and Salesforce experience; intent data platforms experience.
• Technical tools: HubSpot, Marketo, Salesforce, 6sense, Demandbase.
• Collaborative, metrics-driven mindset with ability to manage budgets and cross-functional collaboration.

Nice to Have

• Experience designing AI-native workflows and AI-powered campaign optimization.

Compensation & Benefits

• Salary: $105k-$115k per year. Remote, United States. Full-time.