About this role
Senior Go-to-Market Manager, Frontier Sales Enablement
Canada, Ontario, Greater Toronto
Date posted: Aug 31, 2026
Work site
0 days / week in-office – remote
Travel
Less than 25%
Profession
Marketing
Discipline
Field Product Marketing
Role type
Individual Contributor
Employment type
Full-Time
Overview
The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to execution plans and driving operational excellence to achieve the greatest results possible across the Americas. Our team drives regional plans, insights and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.
The Americas ATU Sales Enablement team is seeking a Director, Go-to-Market Management to help accelerate Microsoft's Frontier Transformation strategy across the Americas. This role sits at the intersection of strategy, customer transformation, field activation, and services execution, helping customers move from AI experimentation to enterprise-wide business transformation.
As part of a newly integrated Product GTM team serving both ATU and One Services, you will develop and activate go-to-market strategies that connect industry priorities, customer outcomes, solution conversations, services engagements, and field execution. You will partner across Sales, Marketing, Customer Success, Services, and Solution Area organizations to create scalable motions that accelerate customer adoption and business impact.
The successful candidate enjoys connecting strategy to execution, influencing without authority, and leading through ambiguity in a rapidly evolving AI market.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
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GTM Strategy & Planning
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Develop and execute GTM strategies that accelerate customer adoption of Microsoft's Frontier Transformation priorities.
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Translate worldwide and Americas priorities into actionable plans, programs, activations, and field guidance.
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Identify whitespace opportunities, market trends, and customer signals that inform GTM investments and execution priorities.
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Partner across Solution Areas, Customer Success, Marketing, Industry teams, and One Services to create connected customer motions.
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Customer Transformation Activation
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Curate, create and activate repeatable customer engagement motions aligned to Frontier Transformation priorities.
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Connect customer discovery, industry use cases, business outcomes, solution conversations, and services-led execution.
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Identify opportunities to accelerate customer maturity, readiness, adoption, and value realization.
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Enable field teams to engage customers through outcome-based conversations and transformation journeys.
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Field Enablement & Adoption
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Design scalable readiness, communications, and activation strategies that drive adoption across the Americas.
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Build and curate seller-facing resources, playbooks, frameworks, and tools.
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Partner with Operating Units and field stakeholders to ensure GTM priorities land effectively in customer-facing te