Senior Gaming IMC Marketing Manager, GCN

Job title: Senior Gaming IMC Marketing Manager, GCN

About the Role As the IMC Gaming Marketing Manager at Logitech G, you will lead the development and execution of integrated marketing strategies centered around gaming ecosystem partnerships and community-driven initiatives. You will deepen Logitech G’s engagement with players through strategic alliances with game developers, esports organizations, and content platforms, while elevating brand loyalty via immersive offline experiences and flagship fan events. The role also involves identifying market opportunities, managing product introductions, and driving consumer engagement across multiple channels.

What You'll Do

• Develop and execute marketing plans aligned with local and global priorities.
• Gaming Partnerships & Esports Ecosystem Development with Logitech G products.
• Build, scale, and actively engage the Logitech G fan community.
• Lead the strategy and execution fan experience and innovate offline activations to create memorable, hands-on brand interactions.
• Develop and manage end-to-end integrated marketing campaigns, synchronizing all channels and partnerships, while tracking performance KPIs to optimize strategies and maximize ROI.
• Drive implementation and execution of marketing campaigns with agencies and teams.

What We're Looking For

• Minimum 5-10 years in gaming marketing, with a proven track record in managing gaming/entertainment partnerships, esports initiatives, or large-scale fan events.
• Strong understanding of local retail markets and consumer marketing.
• Expertise in partnership negotiation, event management, and community growth strategies.
• Excellent project management and organizational skills.
• Solid presentation and negotiation abilities.
• Ability to lead cross-functional teams and manage relationships with key partners.

Compensation & Benefits We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. Benefits vary based on location.