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Senior English Copywriter

Dentsu
Riyadh, Saudi Arabia
On-site

About this role

Job title: Senior English Copywriter

About the Role Senior English Copywriter will conceptualise and realise ideas through language across all creative channels of a consumer experience. They develop short-form and long-form copy to establish brand tonality and ensure ideas come to life consistently. The role also involves mentoring junior team members and collaborating with senior creative leads to elevate work.

What You'll Do

  • Writes narratives, scripts and storyboards, annotations and treatments
  • Expresses ideas with clarity; on brand; on message and targeted to audience
  • Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
  • Comprehends and understands brand continuity, brand guidelines and brand positioning
  • Creatively supports the effective use of technology and its applications to solve business problems
  • Contributes work to pitches
  • Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
  • Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
  • Executes creative concepts together with Art Director at the direction of the creative director

What We're Looking For

  • Proven experience as a senior copywriter with strong writing across long-form and short-form content, and ability to develop brand voice and tonality
  • Deep understanding of brand continuity, guidelines and positioning and ability to apply them consistently across channels
  • Excellent storytelling, narrative, and scripting skills including ability to craft narratives, scripts and treatments
  • Strong presentation skills, able to present ideas to internal teams and clients with structure and parity
  • Mentoring mindset and ability to support junior team members and foster learning
  • Collaborative and proactive, with a track record of identifying opportunities for creative work with guidance from seniors and directors
  • Comfortable working with Art Director and Creative Director to execute concepts
  • Familiarity with leveraging technology and its applications to solve business problems in creative work

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