Senior Director, PR & External Communications

Senior Director, PR & External Communications

Join the Team Modernizing Medicine

At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.

A Culture of Excellence

When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:

• Consistently ranked as a Top Place to Work

• 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year”

• 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties

• Florida Venture Forum: Venture-Backed Company of the Year

We are growing fast, thinking big, and we are just getting started.

Ready to modernize medicine with us?

Job Description Summary:

The Senior Director, PR & External Communications is a strategic executive leader responsible for defining and driving the organization's enterprise brand reputation, AI-augmented media strategy, multi-channel communications architecture, and all external communications. This role transitions the function from tactical execution to a data-driven power engine—leveraging generative AI, predictive sentiment analytics, and advanced social listening tools to elevate market share, establish category leadership, and safeguard corporate reputation. Managing cross-functional agency partners and high-performing teams, the Senior Director aligns global storytelling with executive vision, product innovation, and business growth.

Your Role:

Strategic Leadership & Corporate Reputation

• Architect and execute a comprehensive global PR, executive communications, and corporate reputation strategy aligned with enterprise revenue and market positioning goals.

• Serve as a core strategic advisor to the CMO, C-suite, and board on crisis management, enterprise positioning, media relations, and key industry narratives.

• Lead corporate crisis communications and dynamic response protocols using real-time media monitoring and predictive risk management models.

• Lead a robust Analyst Relations program, cultivating strategic relationships with key industry analysts (e.g., KLAS, Frost & Sullivan, Forrester) to influence market positioning.

AI-Driven PR Operations & Modern Media Relations

• Select and manage a top-tier PR agency with the goal of obtaining earned coverage in tier 1, 2, and 3 level publications. Develop strong and differentiated PR strategies in collaboration with the agency.

• Modernize media operations by integrating AI tools and data analytics for hyper-targeted journalist outreach, press release optimization, audience sentiment analysis, and trend forecasting.

• Direct agency partners, vendors, and internal teams to deliver high-impact media placements across digital, broadcast, and print channels.

• Oversee executive thought leadership programs, securing top-tier keynote opportunities, podcast features, and strategic panel seats for senior executives.

Multi-Channel Digital Strategy & Brand Advocacy

• Drive employee advocacy, modern social selling, and executive LinkedIn strategies, equipping global teams with AI-assisted content engines to amplify corporate initiatives.

• Partner with the digital marketing team to strategically integrate PR initiatives with SEO, digital content, third-party evaluation portals (e.g., Software Advice), and web properties to enhance inbound engagement and domain authority.

• Define and execute ModMed’s corporate social media strategy to drive engagement and brand awareness across multiple social media channels, including LinkedIN, Reddit, Instagram, TikTok, and Facebook.

Cross-Functional Enablement & Commercial Alignment

• Partner closely with the internal enterprise communications team to build a unified communication strategy, employee engagement programs, and a global culture.

Customer Advocacy & Success

• Direct the global customer reference and success story programs to amplify customer impact and drive sales enablement.

• Oversee the strategy and execution of the annual customer HERO awards program, presented at the user conference.

Fiscal & Performance Management

• Manage the global PR and Communications budget, optimizing resource allocation between technology stacks, external agencies, and internal operations.

• Establish modern PR metrics beyond traditional impressions, utilizing attribution modeling, share of voice (SOV), domain authority impact, brand sentiment, and full-funnel conversion metrics to demonstrate ROI to leadership.

• Manage a team of six internal employees and oversee partnerships with several external agencies.

Skills & Requirements:

• 12+ years of progressive leadership experience in PR, corporate communications, and brand reputation management.

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related business field

• High-growth B2B, healthcare, or enterprise technology industry background required.

• Proven track record of operating at a Director or Senior Director level, driving strategy for global or multi-market organizations.

• Strong command of modern PR and Marketing technology stacks, including AI-driven PR tools (e.g., Brandwatch, Meltwater, Sprout Social, ChatGPT/Enterprise AI prompt tools, SEMrush, Google Analytics 4, Cision, BuzzSumo).

• Mastered expertise in crisis communication, risk mitigation, and rapid-response media operations.

• Experience architecting data-backed social selling, thought leadership, and employee advocacy frameworks that directly support commercial growth.

• Exceptional executive presence with experience pitching to, coaching, and representing C-suite leadership.

• Strong financial acumen with demonstrated experience managing seven-figure PR budgets and leading multi-agency partner networks.

• Ability to travel domestically up to 25%

ModMed

Benefits

Highlight: At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

• United States

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,

• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.

• Generous Paid Time Off and Paid Parental Leave programs,

• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,

• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,

• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,

• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,

• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.