Senior Director - Performance Marketing

Senior Director - Performance Marketing

Location

Remote

Salary

USD 200,000 - 240,000 annual

Employment Type Full-time

Work Arrangement Remote

Sector Sales & Marketing

Experience Level Senior (5-8 years)

Application Deadline October 10, 2026

About the Company

Puffy is a rapidly growing e-commerce brand that has achieved over $1 billion in revenue, driven by a commitment to innovation and customer satisfaction. Founded in 2017 with a vision to redefine comfort through sleep products, Puffy has consistently pushed boundaries, notably becoming AI-first in December 2023. This strategic adoption of AI is integrated into their operations, from validating proposals to optimizing workflows, ensuring they remain at the forefront of technological advancement.

The company fosters a culture of high performance, collaboration, and ownership, attracting top global talent from leading institutions and companies. Puffy emphasizes rapid career progression, offering ambitious individuals the opportunity to advance significantly within a short timeframe. They believe in empowering their team with trust, context, and support to achieve meaningful work and create substantial impact. The company also prioritizes employee well-being and recognition through initiatives like the Leaders Club, which rewards top performers with exclusive lifestyle benefits.

Job Description Puffy is seeking a highly accomplished Senior Director of Performance Marketing to spearhead our paid media engine for the Puffy.com e-commerce platform, a brand valued at over $1 billion.

Reporting directly to the CEO, you will command multi-million dollar monthly budgets across Google and Meta. This role offers unparalleled autonomy, granting you full authority over systems, measurement frameworks, creative testing, capital allocation, and team leadership. You will be instrumental in driving profitable growth by converting efficiency into profit, utilizing a contribution-margin lens that accounts for returns and financing costs, rather than solely optimizing for ROAS.

This is a unique opportunity to own the commercial outcome of paid media, build a robust decision and measurement system, and scale channels and the performance marketing function. You will also lead the creative and promotional growth strategies, ensuring a consistent flow of innovative campaigns and effective promotional architectures.

Key Responsibilities

• Own the full paid media engine for Puffy.com, a $1B+ e-commerce brand.
• Manage multi-million dollar monthly budgets across Google and Meta.
• Make strategic decisions on campaign launches and budget allocation for profitable growth.
• Own the commercial outcome of paid media, focusing on contribution margin.
• Design and document decision systems, measurement architecture, and escalation protocols.
• Run creative and promotional growth initiatives, including concept pipeline and promotional architecture.
• Identify, evaluate, and pilot new paid channels beyond Google and Meta.
• Lead, assess, and structure the performance marketing function.
• Mentor and grow direct reports within the performance marketing team.

Qualifications

• 7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta.

• Deep Google Ads expertise, including PMax-era strategies, campaign structure, feed management, and brand/non-brand economics.

• Experience with high-AOV considered-purchase e-commerce ($1,000+ order values).

• Proven ability to personally build bid, budget, and pause decision systems at scale.

• Strong statistical decision literacy, including volume gating, incrementality test design, and trade-off analysis.

• Expertise in creative testing systems in a post-ATT environment.

• Experience in team leadership, including senior direct reports.

• Structured approach to new channel evaluation, pilot design, and budget allocation.

• Familiarity with scripting against Meta/Google APIs is an advantage.

• Mixed agency + in-house background is a plus.

• Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships) is beneficial.

• D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals is preferred.

• Benefits & Perks

• Up to USD $240,000 total annual cash compensation

• Base salary up to USD $200,000

• Monthly performance bonus of up to 20%

• Comprehensive benefits package

• Premium health insurance

• Learning budget for courses and certifications

• Career progression opportunities

• Quarterly feedback

• Commitment to diversity and inclusion

• Merit-based progression and achievement recognition

• State-of-the-art tech and tools, equipment provided

• Team life insurance coverage

• Generous annual leave entitlement

• Regular social activities and events

• Monthly Puffy leader awards and Leaders Club access

• Up to 50% product discount, free mattress after one year