Senior Director, Marketing

About the Role Mindgruve's Senior Director, Marketing will lead brand marketing, industry presence, and demand generation efforts. This highly visible role is responsible for building category awareness, elevating thought leadership, and driving qualified pipeline growth through integrated programs across content, PR, events, awards, and digital campaigns. Ideal candidate has agency-side credibility and experience with enterprise brands evaluating and selecting strategic marketing partners.

What You'll Do

• Lead Mindgruve’s brand marketing, industry presence, and demand generation efforts to build category awareness and thought leadership, across the U.S. market.
• Build a consistent executive and company thought leadership program across media, commerce, and marketing analytics; define narrative themes aligned to industry trends (AI, commerce media, data-driven marketing, etc.).
• Drive content strategy including white papers, case studies, executive POVs, and research insights.
• Own marketing-led pipeline contribution and lead generation programs; design and execute integrated campaigns targeting enterprise consumer brand decision-makers.
• Partner with Business Development to align marketing with revenue priorities; optimize funnel performance across digital, paid media, email, and events.
• Lead strategy and execution for industry conferences, trade shows, and executive events; manage sponsorships, booth presence, speaking opportunities, and event ROI; build executive visibility through panels and keynote opportunities.
• Drive awards strategy across media, creative, commerce, and data disciplines; manage submissions and storytelling for Cannes Lions, Effies, Webby Awards, and industry recognitions; position Mindgruve’s work for maximum industry credibility.
• Manage external communications strategy, including agency PR partner.

What We're Looking For

• Proven experience leading brand marketing, thought leadership, and demand generation programs that build category awareness and pipeline growth.
• Strong agency-side credibility, ideally from a holding company media agency or large independent agency with enterprise-brand experience.
• Track record of developing and executing multi-channel campaigns (content, PR, events, awards, digital) and driving measurable ROI.
• Ability to collaborate with senior leadership and cross-functional teams (sales/BD, product, analytics) to align marketing with revenue priorities.
• Deep understanding of how enterprise brands evaluate and select strategic marketing partners.
• Excellent communication, storytelling, and executive visibility skills.

Nice to Have

• Experience in a holding company media agency or large independent agency.
• Direct experience with Cannes Lions, Effies, Webby Awards or industry recognitions (awards programs).

Compensation & Benefits

• Not disclosed in posting.