About this role
Job Description
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide.
The Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP) will report directly to the Executive Director of Marketing for the Primary Biliary Cholangitis (PBC) business and will lead the Direct to Consumer/Patient marketing strategy and execution for Gilead’s PBC business. This leadership role will ensure the success of Gilead’s PBC business by leading innovative patient marketing approaches, delivering non-personal and personal branded content, and authentically championing the communities we serve. They will provide strong leadership skills with an ability to set a vision, manage change and drive performance within a fast-moving, challenging, and dynamic commercial environment. The Senior Director will be responsible for budget oversight and management of key agency partnerships.
Essential Duties and Job Functions:
- Owns the overall direct to patient strategy and oversees the development of the tactical plan for PBC DTC/DTP.
- Represents the patient voice to shape the overall brand strategy
- Develops targeted patient approaches for non-personal and personal (field based) promotion through effective marketing and channel mix such as digital, social media, print, out-of-home and TV.
- Leads the DTC/DTP team and develops, coaches and manages performance of direct reports
- Effectively translates market research insights to optimize promotional strategies and tactics
- Optimizes DTP media channels and mix, including digital, social, print and television by leveraging ag