Senior Director, Franchise Expansion Marketing, Minecraft

About the Role Senior Director, Franchise Expansion Marketing for Minecraft, responsible for shaping and executing global marketing and franchise growth initiatives to accelerate Minecraft's reach and revenue through strategic partnerships, licensing, and co-marketing across platforms and geographies. What You'll Do

• Develop and lead the global franchise expansion marketing strategy for Minecraft, aligning with product, partnerships, and field marketing.
• Identify and pursue growth opportunities through licensing, co-branding, and strategic partnerships with media, entertainment, and retail partners.
• Lead cross-functional teams across marketing, product, legal, and finance to launch expansion programs on schedule and on budget.
• Analyze market data, consumer trends, and performance metrics to optimize campaigns and ROI.
• Represent Minecraft and Microsoft in external events, partnerships, and negotiations. What We're Looking For
• Proven track record in global franchise marketing, partnerships, or licensing in entertainment or gaming.
• Experience at senior leadership level, managing budgets and teams.
• Strong strategic thinker with data-driven approach, excellent communication and collaboration.
• Ability to operate across geographies, time zones, and partners. Nice to Have
• Experience with Minecraft or IP familiarity; licensing, merchandising, and digital/physical collaborations.
• Background in gaming, interactive entertainment, or tech. Compensation & Benefits Details on salary and benefits are not disclosed in the posting.