About this role
About the Role Covetrus is looking for a Senior Director of Ecommerce to own the performance, growth, and day-to-day execution of Covetrus’ online pharmacy business. This role is accountable for revenue, conversion, customer experience, and operational efficiency across the ecommerce platform, partnering with cross-functional teams to scale a high-growth digital business serving veterinary practices and pet owners.
What You'll Do
- Own the ecommerce and revenue plan for the online pharmacy business; drive growth across acquisition, conversion, retention, and average order value; translate company goals into clear ecommerce priorities and execution plans; identify new growth opportunities across channels, partnerships, and product mix.
- Own the end-to-end customer journey, from first visit through reorder and subscription; partner with Product and UX teams to improve site experience, checkout, and mobile performance; use data and testing to continuously improve conversion rates and engagement.
- Lead ecommerce merchandising strategy including pricing, promotions, subscriptions, and assortments; partner closely with Marketing on paid media, lifecycle, and on-site campaigns; ensure strong alignment between traffic strategy and on-site experience.
- Define and track core ecommerce KPIs including revenue, margin, CAC, LTV, conversion, and retention; use insights to guide prioritization, investment decisions, and forecasts; clearly communicate performance and tradeoffs to executive leadership.
- Work closely with Technology, Operations, Compliance, and Customer Care to ensure scalable, reliable execution; balance growth initiatives with operational realities unique to pharmacy and regulated products; act as the connective tissue across teams to keep priorities aligned and moving; partner with product on developing a multi-year roadmap and prioritization.
- Build, lead, and develop a high-performing ecommerce team; set clear goals, expectations, and accountability; create a culture focused on results, learning, and continuous improvement.
What We're Looking For
- Education: Undergraduate degree with a master’s in computer science or business desired.
- Experience: 10+ years of ecommerce or digital business experience, including senior leadership roles; proven ownership of a high-volume ecommerce P&L; strong strategic and operational balance to craft high-level digital strategies and execute hands-on digital performance plans across a variety of audience/entry channels; strong background in conversion optimization, digital merchandising, and customer LTV; experience working in regulated, complex, or fulfillment-heavy environments strongly preferred.
- Data-driven decision maker who is comfortable with ambiguity and tradeoffs; comfortable using data and analytics to guide strategy and measure performance.
- Strong communicator with excellent planning and execution skills; track record of leading cross-functional teams and influencing without direct authority.
Compensation & Benefits
- 401k savings & company match
- Paid time off
- Paid holidays
- Maternity leave
- Parental leave
- Military leave
- Other leaves of absence
- Health, dental, and vision benefits
- Health savings accounts
- Flexible spending accounts
- Life & disability benefits
- Identity theft protection
- Pet insurance
- Certain positions may include eligibility for a short-term incentive plan