Senior Director, Digital Games Monetization

Senior Director, Digital Games Monetization

U.S.-based required | West Coast strongly preferred (Bay Area ideal) | Headquarters: San Mateo, CA

Role Summary

The Senior Director, Digital Games Monetization is responsible for leading the PlayStation Store's global publisher monetization organization and maximizing the value created for publishers, players and PlayStation. As the leader of the Digital Games Monetization team, they will define and execute the strategies, capabilities and partnerships that drive sustainable commercial growth. Combining expertise in publisher strategy, monetization, content lifecycle management and commercial optimization, they will ensure the PlayStation Store remains the industry's most effective platform for digital content monetization.

Reporting to the VP, PlayStation Store, the Senior Director will lead a global organization of monetization specialists and content lifecycle experts, partnering closely with publishers and cross-functional teams including Planning & Proposition, Merchandising & Editorial, Insight & Analytics, Commercial Development, GDPR, Channel Sales and Product. Acting as a trusted advisor to both internal stakeholders and external partners, they will identify the opportunities to accelerate publisher growth, improve commercial performance and develop innovative monetization capabilities that deliver measurable business impact.

As the senior leader of the Digital Games Monetization function, they will unite teams responsible for publisher strategy, content lifecycle optimization and commercial growth under a single vision and operating model. The Senior Director will be responsible for aligning priorities, developing organizational capability, establishing best practices and ensuring monetization expertise is applied consistently across publishers, markets and business models. Through strong leadership and strategic direction, they will build a globally connected organization.

In addition to driving commercial outcomes today, the Senior Director will play a critical role in shaping the future of monetization on the PlayStation Store. Working at the intersection of commercial strategy, publisher partnerships, product innovation and market intelligence, they will help identify emerging opportunities, influence Store capabilities and champion new ways of creating value. The role will be instrumental in establishing the PlayStation Store as the industry's leading partner for publisher growth and monetization excellence.

What You'll Be Doing:

The Senior Director, Digital Games Monetization will lead PlayStation Store's global digital monetization organization, building the strategy, operating model and organizational capability required to maximize the commercial performance of publisher content across the platform. They will lead a global team responsible for publisher monetization and content lifecycle optimization, ensuring clear objectives, performance measures and operating rhythms are in place to drive sustained commercial growth across markets, publishers and business models.

Working closely with publishers, the Senior Director will act as a strategic advisor, helping partners maximize long-term performance through effective monetization, pricing, promotional and lifecycle strategies. They will build and maintain senior relationships across the publishing industry, identify growth opportunities and provide commercially focused recommendations informed by player behavior, market dynamics and content performance. Working across the full spectrum of publishing partners, from global strategic accounts through to independent developers, they will help shape monetization strategies that deliver mutual value for publishers and PlayStation.

The role will be responsible for leading PlayStation Store's monetization strategy and commercial performance expertise, ensuring publisher decisions are supported by high-quality insight, analysis and market intelligence. Through the development of scalable frameworks, analytical approaches and best practices, they will help publishers identify revenue opportunities, improve content performance and optimize long-term lifecycle value.

A key accountability will be driving the adoption and evolution of Intelligent Pricing, expanding the impact of the Targeted Offers program and accelerating the development of future monetization capabilities across the Store. Working closely with Store, D2C and matrix teams, the Senior Director will champion innovative approaches to pricing, promotions, experimentation and commercial optimization. They will also help shape future capabilities that leverage data, automation and AI to improve publisher outcomes and strengthen PlayStation's commercial advantage.

The Senior Director will play a critical leadership role within the combined Partner Team structures (PCT) working in close partnership with GPDR to identify, prioritize and execute monetization opportunities across the PlayStation Store. Together, the teams will influence partner strategy, capability investment and ensure publisher needs, player outcomes and business objectives are reflected in product and platform decision-making. Through this partnership, the role will help connect commercial insight, platform capability and publisher opportunity into a unified strategy for Store and business growth.

As a member of the Store Leadership Team and wider D2C leadership community, the Senior Director will contribute to the strategic direction of PlayStation Store and the D2C business. They will represent publisher and monetization priorities within executive discussions, communicate commercial opportunities and performance to senior stakeholders, and help shape the future direction of digital commerce. Through strong leadership, organizational development and cross-functional collaboration, they will build a high-performing global organization that strengthens PlayStation's position as the industry's leading platform for publisher growth and commercial success.

What We're Looking For:

• Significant commercial leadership experience within the games industry, with a proven track record of leading high-performing global teams and delivering sustainable growth through publisher-focused monetization strategies.
• Deep expertise in digital business models, platform economics, digital monetization, pricing and promotions, lifecycle management and revenue optimization, with a strong understanding of the opportunities and challenges facing publishers across the industry.
• Demonstrable success developing strategic partnerships with publishers ranging from global AAA partners to independent developers, driving commercial growth through data-driven recommendations and impactful monetization programs.
• Strong commercial and analytical capability, with experience translating complex performance data, market trends, publisher and customer insights into actionable business strategies and revenue growth initiatives.
• Proven ability to influence senior stakeholders internally and externally, working effectively across global, matrixed organizations to align teams around common commercial objectives.
• Experience operating against ambitious commercial targets and communicating business performance, opportunities and strategic priorities to a wide range of audiences, from detailed operational reviews to executive leadership presentations.
• A strategic yet hands-on leader, with a track record of delivering change, transformation and innovation in fast-paced environments, whilst maintaining strong operational execution.
• Exceptional communication, relationship management and problem-solving skills, combined with a passion for experimentation, continuous improvement and the future of the games industry.

LI-SF1

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefi