Senior Director, Brand & Content Strategies
About this role
Otterbein University
DESCRIPTION Otterbein University is seeking an experienced and strategic Senior Director, Brand & Content Strategies to lead and advance the university’s institutional brand, marketing, and messaging initiatives. Reporting to the Executive Vice President for Strategic Initiatives, this role provides strategic leadership for all institutional brand and marketing efforts and ensures alignment of messaging across Academic Affairs, Enrollment Management, Philanthropy & Alumni Engagement, and Student Affairs. This position serves as Otterbein’s senior messaging strategist and writer, leading the development and implementation of an integrated public relations and marketing strategy across all communication platforms, including earned media, social media, advertising, digital media, the institutional website, and recruitment publications.
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