Senior Digital Media Manager

About the Role Senior Digital Media Manager based in Darmstadt, Germany, will work closely with Brand and agency teams to ensure Coty’s Digital Media efforts are fully optimized by analyzing performance and presenting strategic insights and recommendations. You’ll actively contribute to Coty’s digital strategy, steer industry best practices, and own the end-to-end digital campaign execution with inflight optimizations to maximize ROI. What You'll Do

• Pre-activation: Define the strategic and technical campaign framework by aligning objectives with full-funnel KPIs, audience architecture, and data-driven targeting; translate brand objectives into granular media KPIs and audience strategies using 1st, 2nd, and 3rd party data (CRM, web analytics, data clean rooms).
• Design POE-based consumer journeys and activation plans, ensuring robust tagging, tracking (e.g., floodlight, pixels), and readiness of AdTech/MarTech stack (programmatic, DMP/CDP, DCO).
• Activation: Execute and optimize campaigns through continuous in-flight performance management across channels, audiences, and creatives. Monitor and optimize delivery using real-time dashboards and platform signals (GMP, DV360, Meta, Google Ads).
• Apply advanced optimization techniques including bid strategies, A/B and multivariate testing, attribution inputs, and brand safety/compliance tools, ensuring efficient budget allocation and KPI delivery.
• Post-activation: Drive performance evaluation and learning agendas through advanced analytics and insight generation. Conduct deep-dive performance analysis (incrementality, attribution, cohort analysis) to identify key drivers of campaign effectiveness and media efficiency; translate insights into actionable recommendations for future media planning and continual optimization. What We're Looking For
• Bachelor’s or Master’s degree in Marketing, Media, Digital Communication, or related field, with 6+ years in digital media (agency, digital, or FMCG environment).
• Proven track record of driving campaign performance through strong analytical capabilities, KPI frameworks, and data-driven decision-making.
• Hands-on experience with key digital media platforms and AdTech/MarTech ecosystems (e.g., Google Marketing Platform, Google Ads, Analytics, verification and measurement tools).
• Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution models across the full marketing funnel.
• Solid understanding of integrated media ecosystems, including Retail Media, Social Media, and Content Marketing.
• Results-driven and highly organized self-starter with strong communication skills, attention to detail, and ability to operate in fast-paced, ambiguous environments.
• Very good German and English skills, written and spoken. Nice to Have
• Experience in an international corporate setting with flat hierarchies and exciting projects.
• Familiarity with privacy/compliance tools and cross-functional collaboration in global teams. Compensation & Benefits
• Up to 50% flexible/remote working options with trust-based hours and flexible working arrangements.
• Modern working environment, on-site parking, central Darmstadt location, and excellent public transport connections.
• International corporate setting with diverse teams and projects.