About this role
Job title: Senior Digital Marketing Specialist
About the Role The ideal candidate will play a key role in supporting the implementation of marketing initiatives and campaigns for CFAO Mobility's brands across various online platforms.
What You'll Do
- Support and execute the Group Marketing Plan for your brand.
- Create and assist dealers with monthly marketing campaigns to drive sales.
- Create and manage paid campaigns on various social media platforms.
- Prepare monthly reports with actionable insights and recommendations.
- Update and maintain the brand's website.
- Create and send SMS/Mailer campaigns.
- Monitor the effectiveness of marketing campaigns and report results.
- Build and maintain relationships with the dealer network.
- Perform ad hoc administration and other responsibilities as required.
What We're Looking For
- Grade 12/equivalent; clean criminal record.
- Excellent verbal and written communication in English.
- 5 years of Digital Marketing experience in the automotive industry.
- Proven multi-channel campaign management (SEO, Paid Media, CRM, Video and Content).
- Experience with CMS lead management.
- Extensive knowledge of social media platforms.
- Strong verbal communication, writing, and creative skills.
- Ability to work in a team and under pressure to meet deadlines.
- Analytical skills and budget management.
Nice to Have
- Experience with dealer marketing and relationship management.
Compensation & Benefits
- Not disclosed