About this role
Senior Digital Marketing Specialist (Bilingual) | Flowserve
Toluca, MEX
- ID: R-21454
- Job Category: Marketing
- Job Type: Full time
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Benefits Overview
Hiring Process
Flowserve is a global manufacturer of pumps, valves, seals, and aftermarket services, delivering comprehensive flow control solutions that support essential industries such as energy, clean water, and pharmaceuticals. If you're looking for a culture built on ingenuity, innovation, and excellence, Flowserve offers the opportunity to put your experience in motion. Whether you're an individual contributor or a people leader, you'll find meaningful opportunities for professional growth, competitive rewards, and a workplace grounded in our core values: People, Safety, Integrity, Ownership and Ingenuity. At Flowserve, we're inspired by what we can achieve together—creating extraordinary flow control solutions that strengthen today's world while building tomorrow.
Job Summary
The Senior Digital Marketing Specialist supports Flowserve’s broader marketing strategy by leading the execution and optimization of digital content across the corporate website, organic social media, paid media, and digital campaigns. This role helps promote Flowserve’s products, portfolio, services, industry positioning, and growth initiatives through engaging, customer-focused digital experiences. Working closely with the Digital Marketing Manager and cross-functional partners, the specialist will translate business priorities and technical information into compelling web, social, and campaign content. The role requires a creative, data-informed marketer who understands the purpose behind each post, page, and campaign activity.
Responsibilities & Requirements
Develop, implement, and optimize web content plans that support Flowserve’s brand, product portfolio, services, business priorities, lead-generation programs, and digital marketing initiatives.
Create, edit, publish, and maintain website content and landing pages in Drupal, using approved components and basic HTML/CSS to ensure accuracy, consistency, accessibility, and a strong user experience.
Support website operations and enhancement initiatives, including content audits, migrations, page refreshes, product launches, acquisition integrations, and requirements gathering for more complex changes.
Recommend improvements to content hierarchy, navigation, calls to action, search visibility, and customer journeys using SEO, generative engine optimization (GEO), UX, accessibility, and conversion best practices.
Manage assigned organic social media activities, including maintaining editorial calendars, reviewing scheduled posts, coordinating approvals, publishing content, monitoring engagement, and routing questions or sensitive issues to the appropriate stakeholders.
Partner with internal teams to develop creative, channel-appropriate content—including copy, imagery, video, and visual assets—that brings energy and relevance to Flowserve’s industrial and manufacturing audiences.
Develop web, landing-page, social, and paid-media content to support advertising, demand-generation, branding, industry-positioning, and new-growth-area campaigns.
Review and analyze website, social, search, and lead-source performance to identify content gaps, assess traffic quality and conversion opportunities, and recommend measurable improvements.
Preferred Experience/Skills
Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent relevant experience will be considered.
5–7+ years of hands-on digital marketing experience, ideally supporting B2B industrial, manufacturing, energy, technology, or similarly technical businesses.
Strong understanding of digital marketing across websites, social media, paid media, campaign promotion, lead generation, and content performance measurement.
Excellent writing, editing, and verbal communication skills, with the ability to translate complex technical information into clear, customer-focused messages.
Proven experience developing and executing web content plans, social media strategies, and digital campaigns with a clear understanding of the business purpose behind each activity.
Experience managing corporate social channels, particularly LinkedIn, including editorial planning, scheduling, publishing, engagement monitoring, and performance reporting.
Strong CMS experience, preferably Drupal, including page building, content publishing, reusable components, and basic HTML/CSS.
Working knowledge of Google Analytics 4, Google Search Console, and Google Tag Manager; experience using Salesforce, Conductor, Acquia Asset Manager, and Pardot is preferred.
Deep understanding of SEO/GEO, accessibility, UX, content governance, conversion optimization, and quality assurance across devices and channels.
Curiosity and comfort with emerging technologies, including GenAI and its application to content discovery, brand visibility, and digital marketing operations.
Creative, collaborative, and self-directed mindset, with the confidence to bring forward ideas, challenge conventional approaches constructively, and make technical content engaging for customers.
Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines with increasing autonomy.
Ability to travel up to 10%.
Ability to support implementation of lead generation plans and understanding how to tie marketing activities to sales.
Req ID : R-21454
Job Family Group : Marketing
Job Family : MK Marketing
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Flowserve is a global leader in flow control solutions and aftermarket services. Our people are driven by a shared commitment to building a more sustainable future and making a meaningful impact around the world. With more than 16,000 employees across 50+ countries, we combine global scale with strong local expertise. Our teams bring ingenuity, creativity, and technical excellence to every challenge, delivering innovative products and services that help customers operate more efficiently and reliably. Serving over 10,000 customers worldwide, Flowserve supports industries that provide essential resources such as energy, clean water, pharmaceuticals, and more. Put your talents—and your career—in motion with Flowserve.