About this role
Senior Digital Marketing Manager reporting to the BU Head of Marketing, sits in India & Emerging Asia BU, covering 5 key markets with India as a key focus. This role leads the digital marketing agenda to accelerate LEGO's growth and recruit new consumers and shoppers across India & Emerging Asia.
What You'll Do
- Lead the digital marketing agenda, providing strategic input for campaign development, and leading digital-first projects, that drive significant engagement across priority India & Emerging Asia markets.
- Drive Active Consumer Base by establishing LEGO play value proposition and driving desire amongst consumers and shoppers
- Lead & influence a deep integration of the Digital agenda in marketing plans and activities by using the OESP communication model to improve brand awareness and engagement
- Create highly effective media campaigns by using media expertise, local digital trends, and discussions with media agency of record
- Help enhance LEGO brand presence on owned digital platforms
- Manage the LEGO Group's social media account and content calendar in India and drive meaningfulness by creating content for local occasions and topical moments
- Provide guidance to retail partners in the development of impactful digital marketing campaigns linked to the aligned brand activation calendar and key insights
- Collaborate strongly with multiple partners including internal Marketing sub-teams, Sales teams, and central Marketing teams at the LEGO group
- Learn by tracking and analyzing digital marketing performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands
- Lead relationships with external agency partners
- Play your part in our team succeeding!
This role is reporting to the BU Head of Marketing, sits in India & Emerging Asia business unit, covering 5 key markets across the region. India is a key focus market and this is where majority of this role will be focused.
What We're Looking For
- Minimum 10 years' experience in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG