Senior Digital Marketer (E-commerce Focus)

Newgenmax | Full time

Job Description

This is a remote position.

We are looking for a performance-driven Senior Digital Marketer with strong expertise in scaling e-commerce brands.

Experience: Minimum 3 years in digital marketing

(Performance marketing with paid Meta Ads & Google Ads is mandatory)

Key Responsibilities

• Plan, execute, and optimize Meta Ads and Google Ads campaigns

• Manage and scale monthly ad budgets with strong ROI focus

• Handle end-to-end e-commerce ad strategy (traffic → conversion → retention)

• Work on Shopify ecosystem including checkout flow optimization

• Improve website performance (landing pages, CRO, user journey)

• Analyze campaign performance using Google Analytics and other tools

• Provide actionable insights and data-backed decisions

• Collaborate with creative and influencer teams by giving clear creative direction

• Ideate UGC video concepts and guide execution with influencer team

• Identify winning creatives and suggest new variations based on performance

• Conduct competitor analysis to understand market trends and winning strategies

• Build and optimize different funnel strategies based on what is working

Requirements

• Proven experience in running high-budget ad campaigns

• Strong hands-on expertise in Meta Ads & Google Ads (mandatory)

• Prior experience in e-commerce marketing (must)

• Good understanding of Shopify and conversion funnels

• Strong analytical and problem-solving skills

Added Advantage:

• Experience in running campaigns for EdTech brands

Benefits

• Work closely with Nivetha Muralidharan, an experienced entrepreneur and eCommerce expert.

• Gain insider insights and learn advanced strategies from the dynamic Newgenmax team.

• Competitive salary based on industry standards, paid on a part-time basis.

• A flexible, part-time role that allows you to maintain your current e-commerce business without any interference.

• Work from anywhere — no need for a physical office presence.

• Grow professionally while being part of a rapidly expanding eCommerce agency.

• I'm interested

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