Senior Digital Creative Strategist - for dm-drogerie markt

About the Role Join WongDoody's global technology-driven creative team as a Senior Digital Creative Strategist for dm-drogerie markt. You will shape human-centered brand and communications strategies, translate data and research into clear insights, and guide cross-functional teams to deliver impactful customer experiences across channels.

What You'll Do

• Develop human-centered brand and communications strategies—from overarching strategic platforms to concrete channel and content approaches.
• Connect data, research, market and target audience understanding to clear insights that drive creative ideas, campaigns and customer experiences.
• Analyze markets, competitors, target audiences, customer journeys and channels; identify opportunities and derive concrete strategic recommendations.
• Translate complex questions into clear strategic narratives, compelling presentations and inspiring workshops.
• Collaborate closely with inter-disciplinary teams from creation, account management, UX, Data, Technology and Content; bring strategic perspectives to all phases of project development.
• Ensure strategies are inspiring and actionable, with a focus on quality, client goals and real user needs.
• Act as strategic sparring partner for the dm drogerie-markt client team and develop long-term perspectives for brand, communication and customer experience.

What We're Looking For

• 5–8 years of experience in a Strategy, Planning or similar role in an agency or dynamic environment.
• Strong background in brand strategy, communications strategy and campaign planning.
• A strategy hybrid: able to develop overarching creative platforms and derive activations (content, social, CRM).
• Strong sense for people, needs, barriers and motivations, translating them into relevant, creative, actionable insights.
• Passion for data, research and cultural observations; not purely analytical, making insights creatively and strategically usable.
• Understanding of how brands are experienced across digital and physical touchpoints and how communication, content, service and experience come together.
• Skilled at structuring complex information, developing strategic recommendations and presenting to internal and external stakeholders.
• Confident workshop moderator, proactive, and empathetic to clients, teams and target audiences.
• Experience in Retail, Drogerie, Consumer Health, Beauty and/or FMCG is a plus.
• Fluent German is required; good English is a plus.

Nice to Have

• Experience in Retail, Drogerie, Consumer Health, Beauty and/or FMCG is a plus.

Compensation & Benefits

• Flexible working hours; work from home or office — your choice.
• Work for strong brands and clients we believe in.
• Subsidy for Urban Sports Club.
• Employee benefits & discounts via Corporate Benefits.
• Open and friendly people in all teams.