Senior Digital Campaigns Lead (Policy & Advocacy)

Job title: Senior Digital Campaigns Lead (Policy & Advocacy)

About the Role Lead issues-based, advocacy, or policy-driven digital campaigns in B2B contexts, translating complex policy topics into clear brand narratives and guiding strategy from concept through execution and measurement. This role collaborates with Policy, Legal, and Corporate Affairs to advance responsible energy solutions while protecting ExxonMobil's brand on digital platforms.

What You'll Do

• Lead campaigns from strategy through execution and measurement in B2B contexts (8–10 years of experience advertised)
• Translate complex, technical, or policy-heavy topics into clear, on-brand narratives across digital channels
• Develop and execute integrated digital marketing plans across paid social, programmatic/display, search, video, email/marketing automation, web/SEO, and advocacy tools
• Design and implement advanced audience strategies including ABM, stakeholder mapping, and intent-based targeting
• Leverage analytics for attribution, brand lift, audience reach/quality, sentiment, and funnel performance; build dashboards and tell data-driven stories
• Collaborate with Policy, Legal, and Corporate Affairs; manage agency/vendor relationships and cross-functional influence; oversee budgets
• Demonstrate exceptional storytelling and writing skills; craft concise, on-brand messages under time pressure
• Thrive in regulated or complex sectors and adapt campaigns to high-scrutiny or rapid-response situations when required

What We're Looking For

• 8–10 years leading issues-based advocacy or policy-driven digital campaigns in B2B contexts
• Strong marketing and brand background; ability to translate complex topics into clear narratives
• DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
• Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools
• Advanced audience strategy: ABM, stakeholder mapping, intent-based targeting
• Advanced analytics: campaign attribution, brand lift, audience reach/quality, sentiment; comfortable building dashboards
• Experience in regulated or complex sectors (energy, infrastructure) with Policy, Legal, and Corporate Affairs
• Exceptional storytelling and writing; concise, on-brand messages under time pressure
• Demonstrated agency/vendor leadership, budget management, and cross-functional influence
• B.S. degree required

Nice to Have

• Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.)
• Experience with ABM platforms (Demandbase/6sense), automation/CRM (Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (Talkwalker/Kohros, Sprinklr), analytics/BI (GA4, Looker/Power BI/Tableau), and A/B testing tools
• Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications

Compensation & Benefits

• Pension Plan: Enrollment is automatic and at no cost; monthly annuity in retirement
• Savings Plan: 6%–20% employee contribution; Company match of 7% if you contribute at least 6%
• Workplace Flexibility: Flex your Day, leaves of absence, and part-time work options
• Comprehensive medical, dental, and vision plans
• Culture of Health: wellbeing programs and resources
• Employee Health Advisory Program: confidential counseling for you and your family at no cost