Senior Designer | Marketing Specialist

About the job

We are seeking a Senior Designer | Marketing Specialist to join our team. This role will report to the Head of Marketing and will serve as the creative engine behind 3X4 Genetics’ brand presence, shaping how we show up visually and verbally across all channels. This is a dual-function role that sits at the intersection of strategic marketing and high-quality design execution.

You are not simply executing tasks; you are making creative and strategic decisions that influence how our brand is perceived globally. You bring a strong aesthetic sensibility, a marketer’s mind, and the judgment to act without waiting for direction at every step. If you’re a self- directed creative who thrives in a fast-paced, science-forward environment and wants your work to genuinely matter, this is your role.

Key Responsibilities

• The following duties constitute the primary work of this role and require the exercise of independent creative judgment and strategic thinking.

• Note: Responsibilities may evolve as the company grows and business needs change.

• Brand Design & Visual Identity

• Own and steward the 3X4 Genetics visual identity across all touchpoints - ensuring consistency, quality, and a premium feel in every piece of collateral, from digital assets to print.

• Independently make design decisions that align with brand standards, exercising judgment on layout, typography, color, imagery, and composition across diverse formats and audiences.

• Create and maintain brand guidelines, templates, and asset libraries for use across the organization and by external partners, ensuring the brand is applied with rigor and consistency.

• Design marketing materials, advertisements, branding collateral, and print assets that reflect the science-forward, premium nature of the 3X4 brand.

• UX Design & Digital Experience

• Design intuitive, user-friendly interfaces that improve the user experience across websites, apps, landing pages, and other digital platforms - balancing aesthetics with functionality.

• Conduct user research, synthesize findings, and implement design improvements that optimize usability, accessibility, and overall digital experience.

• Create wireframes, prototypes, and design specifications that translate business goals and user needs into clear, actionable design solutions.

• Collaborate with development and product teams to ensure designs are implemented accurately and to a high standard of quality.

• Website & eCommerce Design

• Design and maintain responsive, high-performing websites and landing pages with a focus on both visual excellence and conversion-oriented functionality.

• Design and manage Shopify store experiences, including product pages, landing pages, store aesthetics, and checkout flows, ensuring a seamless and branded shopping experience.

• Support eCommerce initiatives including affiliate program design and digital sales assets, optimizing the customer journey from discovery to purchase.

• Apply working knowledge of HTML and CSS to collaborate effectively with developers, make minor front-end adjustments, and troubleshoot design implementation issues.

• Marketing Collateral & Campaign Creative

• Design and produce a wide range of marketing assets including digital ads, social media graphics, email templates, pitch decks, brochures, and event materials.

• Translate marketing briefs - and often ambiguous ideas - into polished, effective creative that resonates with our target audiences: practitioners, health-conscious consumers, and B2B partners.

• Lead creative concepting for campaigns and marketing initiatives, from initial ideation through to final production, ensuring work is strategically grounded and visually distinctive.

• Social Media Design & Content Creation

• Produce eye-catching graphics, animations, and short-form video content for social media platforms, ensuring all assets are on-brand, platform-optimized, and designed for engagement.

• Collaborate with the marketing team to develop and execute social media strategies aligned with broader brand and campaign goals.

• Manage design output for social channels with an understanding of platform-specific best practices, content formats, and audience behavior.

• Video Production & Motion

• Capture and edit promotional, product, and social media videos - from raw footage through to final delivery - including color grading, sound, effects, and transitions.

• Create motion graphics and animations to support campaigns, social content, and digital experiences, elevating static concepts into dynamic visual storytelling.

• Maintain a library of video and motion assets that can be adapted and repurposed across channels and campaigns.

• Content Strategy & Marketing Support

• Collaborate with marketing, sales, and education teams to develop content strategies that support brand awareness, lead generation, and practitioner engagement.

• Write, edit, and refine copy for a variety of formats - including social media, email, web, and short-form content - ensuring voice consistency and clarity aligned with the 3X4 brand.

• Contribute strategic thinking to campaign planning, content calendars, and channel strategies, bringing a peer-level perspective - not just execution.

• Apply knowledge of SEO principles to digital content and web design decisions, ensuring discoverability and performance alongside aesthetics.

• AI Tools & Emerging Technology

• Actively leverage AI-powered design and marketing tools to enhance creative output, accelerate production, and identify efficiencies across the design and content workflow.

• Stay current on emerging tools, platform capabilities, and AI applications in the creative space, proactively introducing relevant innovations to the team.

• Cross-Functional Collaboration

• Partner with marketing, product, sales, and scientific teams to ensure creative work accurately reflects our products, science, and value propositions.

• Bring a peer-level perspective to strategic discussions - not just as an executor, but as a creative thought partner who contributes to decisions.

• Manage your own workflow and project timelines, communicating proactively on priorities and capacity across concurrent projects.

• Skills & Qualifications

• Experience: 3–6 years of professional experience in a multi-disciplinary design role, with a strong portfolio demonstrating range across brand design, digital/UX, web, video, and marketing creative.

• Education: Bachelor’s degree in Graphic Design, Marketing, Multimedia Design, Communications, or a related creative field preferred. Equivalent experience and portfolio will be considered.

• Design Proficiency: Expert-level proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects). Proficiency in Figma or similar prototyping and UX tools strongly preferred.

• UX & Web Design: Solid understanding of UX principles, responsive design, and user-centered design processes including wireframing, prototyping, and usability testing.

• eCommerce & Shopify: Hands-on experience designing and maintaining Shopify stores, including product pages, landing pages, store aesthetics, checkout flows, and affiliate program assets.

• Web Development Basics: Working familiarity with HTML and CSS sufficient to collaborate effectively with developers and make front-end design adjustments. Deeper coding experience is a plus.

• Video & Motion: Proficiency in video editing software (Premiere Pro, Final Cut Pro, CapCut, Kapwing, or equivalent). Experience with motion graphics and animation is strongly preferred.

• Marketing Acumen: Understanding of marketing strategy, content marketing, campaign execution, and SEO fundamentals. Ability to think beyond aesthetics and design for outcomes.

• AI Tools: Familiarity with AI-powered design and marketing tools and a genuine interest in applying emerging technology to elevate creative work and efficiency.

• Communication

Skills

• Strong written communication skills with experience writing or editing marketing copy. Ability to distill complex scientific or technical content into clear, compelling messaging.

• Self-Direction: A proactive, solutions-oriented mindset with the ability to manage multiple projects simultaneously, prioritize independently, and deliver without heavy oversight.

• Industry Interest: Genuine interest in