About this role
About the Role Senior Designer – Boots will be part of the consumer & brand team, reporting to Head of Design - Footwear. You’ll drive our consumer-centric design strategy and shape seasonal footwear that aligns with DM’s brand identity and long-term direction, while collaborating across the business. What You'll Do
- Lead the design of seasonal footwear collections in line with brand identity, consumer insight, strategic priorities and long-term category direction.
- Develop compelling seasonal narratives, silhouettes, construction solutions and material stories that drive distinctiveness and relevance.
- Translate trend, culture, market and consumer research into clear design concepts and strategic creative direction.
- Create and communicate design intent through high-quality CADs, sketches, design boards and specifications, guiding product through all development and sample review stages.
- Work closely with Colour & Materials and Product Development to balance creativity with feasibility, sustainability, cost and durability, while maintaining accurate seasonal documentation and PLM data and presenting concepts to stakeholders. What We're Looking For
- Deep expertise in footwear design, with strong knowledge of lasts, pattern engineering, construction methods, materials, and fit and comfort principles.
- Advanced proficiency in Adobe Illustrator and Photoshop, producing premium CADs, clear specifications and compelling visual storytelling.
- Strong product intuition and brand fluency, designing for diverse global consumers while maintaining consistent brand DNA.
- Ability to balance creative ambition with commercial and technical realities, including costing constraints and sustainability considerations.
- Confident, highly organised collaborator with the ability to influence cross-functional partners, provide constructive creative guidance, and manage multiple seasonal workstreams while staying curious about innovation. Compensation & Benefits
- Competitive compensation and benefits.