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Senior Design Lead - Brand Design

dr martens
London, United Kingdom

About this role

About the Role Senior Design Lead - Brand Design leads the global visual identity across consumer touchpoints, balancing strategy, craft and commercial execution. Based in London and reporting to the Head of Brand Design & Identity, you’ll shape how Dr. Martens shows up for customers today and tomorrow. What You'll Do

  • Lead hands-on brand craft, creating hero assets and setting the visual quality benchmark through your own design work
  • Evolve the global visual identity across touchpoints, shaping how the brand looks, feels and behaves
  • Develop flexible design systems and toolkits that enable consistent yet creative global execution
  • Drive creative direction through making — designing alongside the team and leading on high-impact work
  • Act as brand guardian and mentor, ensuring strong governance while building capability, taste and craft across the team What We're Looking For
  • Exceptional brand design craft with a portfolio to match
  • The ability to zoom between detail and direction
  • Experience leading senior designers while remaining hands on
  • Strong opinions, loosely held — backed by taste, logic and care
  • Deep understanding of how brand identity works Compensation & Benefits
  • Competitive salary and benefits

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