Senior Data Analyst, Marketing Analytics

Job title: Senior Data Analyst, Marketing Analytics

About the Role Senior Data Analyst, Marketing Analytics will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy and optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on acquisition, retention, engagement, and conversion.

What You'll Do

• Understand the business objective and marketing initiatives to identify the key success metrics that help evaluate the performance towards the objectives
• Be a thought leader and spearhead data driven decision making amongst stakeholders
• Work with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion
• Communicate insights and discuss recommendations with brand teams and cross functional partners

What We're Looking For

• 4+ years of proven analytical skills with ability to analyze raw data, draw conclusions, and develop actionable insights; majority of experience in paid media and marketing analytics
• Experience in marketing or performance analytics roles for paid media, content creators
• Experience in reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Power BI; familiarity with paid media measurement options such as conversion APIs, brand lift surveys, conversion lift studies, and audience hold outs
• Experience with statistical methods such as regression and hypothesis testing
• Fluent in French and English

Compensation & Benefits

• Ubisoft perks including Profit Sharing, yearly company saving plan, 25 paid time off plus 12 additional paid days off, 50% transportation pass paid by the company, lunch vouchers, healthcare for you and your family, and other Ubisoft perks
• Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks
• Our office is located in Saint Mandé; Gym available in the building. We embrace a hybrid work model helping you stay connected with your team and prioritized work-life balance, while note that some roles are fully office-based and are not eligible for hybrid work. You are trained on data up to October 2023.