About this role
Job Description
We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.
The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.
Key Responsibilities
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Decide which customer attributes and segments are worth building.
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Own the Telco use case library.
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Define what each customer segment means commercially and how its value is measured.
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Design and measure customer campaigns.
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Build and use customer segments in a real customer data or campaign environment.
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Own CVM use cases end to end, including:
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Churn
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Retention
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Dormancy
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Win-back
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Upsell
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Tariff migration
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Device upgrade
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Prove campaign impact through control design, uplift, and incrementality measurement.
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Work with engineering teams to specify customer attributes and segments.
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Work with a Customer Data Platform or campaign management platform.
Requirements
Requirements
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7+ years of experience.
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Telco experience is mandatory.
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Experience in Telco CVM, customer base management, or marketing analytics.
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Hands-on experience in personally designing and measuring campaigns.
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Strong understanding of Telco commercial drivers, including:
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ARPU
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Churn economics
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Recharge behaviour
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Prepaid and postpaid mechanics
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Cross-sell into fixed and content
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Experience with customer segmentation in a real customer data or campaign environment.
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Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
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Strong understanding of control design, uplift, and incrementality measurement.
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Strong SQL skills.
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Experience with a Customer Data Platform or campaign management platform is preferred.
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Experience working with engineering teams to specify customer attributes and segmen