About this role
Senior CVM & Marketing Analytics – Banking
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7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics.
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Strong experience in customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement.
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Must have solid experience in the Banking industry.
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Experience in designing and measuring banking marketing campaigns end-to-end.
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Strong understanding of banking commercial drivers, including:
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Product holding & cross-sell
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Deposit & balance growth
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Lending & card propensity
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New-to-bank acquisition
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Experience owning CVM use cases such as:
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Cross-sell
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Card activation & usage
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Balance growth
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Silent attrition
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Lifecycle & transaction triggers
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Good understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability.
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Strong experience in control group design and incrementality measurement.
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SQL knowledge is required.
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Nice to have:
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Islamic Banking experience
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Customer Data Platform / Campaign Management Platform experience
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Experience working with Engineering teams to define customer attributes and segments.