Senior CRM & Loyalty Engineer

About the Role Senior CRM & Loyalty Engineer will lead the design, customization, and optimization of the CRM platform, ensuring robust integration, advanced data analytics, and scalable solutions that drive customer relationship excellence while identifying new opportunities within the customer domain. This role is part of Merkle, a dentsu company, focused on loyalty, CRM at scale, and data-driven experiences for global brands. What You'll Do

• Lead the design and development of complex digital solutions in the CRM domain.
• Lead the development of complex software solutions and provide technical guidance to junior engineers.
• Ensure architectural integrity and consistency across the software development lifecycle.
• Develop and maintain software architecture documentation.
• Participate in project planning and estimation activities.
• Drive continuous improvement initiatives within the development team.
• Act as a subject matter expert (SME) for pitches and client work.
• Contribute to the vision and strategy of the team. What We're Looking For
• Excellent knowledge of CRM platforms (Salesforce, HubSpot, Microsoft Dynamics) with backend and frontend capabilities.
• Ability to implement efficient, scalable, and maintainable CRM solutions.
• Excellent problem-solving and debugging skills; able to troubleshoot complex issues.
• Experience leading and managing project development in Agile or Scrum.
• Experience with CI/CD and version control tools (GitHub, GitLab, Bitbucket, Jenkins).
• Strong ability to work independently and as part of a team, managing multiple priorities and deadlines; ability to guide junior members.
• Databases: ability to query databases for customer data extraction and reporting.
• Scripting & Automation: strong programming skills in APEX, C#, .NET, or other languages.
• API Integration: solid understanding of REST and SOAP APIs for integrating CRM with other systems.
• Data Analysis & Reporting: proficiency with Excel, Power BI, Tableau to analyze customer data and generate insights.
• Customer Data Management: understanding of data segmentation, customer lifecycle, and personalization.
• Troubleshooting & Debugging: ability to diagnose CRM-related issues and provide solutions.
• Cloud experience (any clouds is a plus).
• Loyalty Management: loyalty program modeling (tiers, points/earn, burn rules), wallets, vouchers, promotions, and partner/merchant integrations.
• Real-time events for accrual/redemption, fraud controls, and member lifecycle orchestration.
• Industry-specific domains: CGC, FSC, Field Service, etc.
• Data Cloud/CDP: ingestion pipelines, identity resolution, data streams, and activation to Marketing Cloud/ads.
• Salesforce Certifications (Preferred): Platform Architect, Platform Developer I/II, App Builder, Data Architect, Sharing and Visibility Architect, CPQ Administrator/Developer.
• Team player with organizational skills and dedication to transparency. Nice to Have
• Salesforce Certifications (Preferred): Platform Architect, Platform Developer I/II, App Builder, Data Architect, Sharing and Visibility Architect, CPQ Administrator/Developer, Data Cloud Consultant, Field Service Consultant, Financial Services Cloud Accredited Professional, Consumer Goods Cloud Accredited Professional.