Senior CRM Architect

About the Role Senior CRM Architect at Merkle (a dentsu company) responsible for leading the design, customization, and optimization of enterprise CRM solutions. You will ensure robust integrations, advanced data analytics, and scalable architectures, while guiding junior engineers and acting as SME for client pitches. You will contribute to the team's strategic direction within the CRM domain.

What You'll Do

• Lead the design and development of complex digital solutions in the CRM Domain
• Lead the development of complex software solutions
• Provide technical guidance and mentorship to junior engineers
• Ensure architectural integrity and consistency across the software development lifecycle
• Develop and maintain software architecture documentation
• Participate in project planning and estimation activities
• Drive continuous improvement initiatives within the development team
• Act as a subject matter expert (SME) for pitches and client work
• Contribute to the vision and strategy of the team

What We're Looking For

• CRM Platforms: Excellent knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) with backend and frontend experience; 4+ years
• Industry Clouds experience advantageous
• Ability to implement efficient, scalable, and maintainable CRM solutions
• Excellent problem-solving skills; can troubleshoot and resolve complex issues
• Experience leading and managing project development in Agile or Scrum environments
• Experience with CI/CD and version control tools (GitHub, GitLab, Bitbucket, Jenkins, etc.)
• Ability to work independently and as part of a team; manage multiple priorities and guide junior members
• Databases: ability to query databases for customer data extraction and reporting
• Scripting & Automation: APEX, C#, .NET, others
• API Integration: REST/SOAP APIs for integrating CRM with other systems
• Data Analysis & Reporting: Excel, Power BI, Tableau or others to analyse customer data and generate insights
• Customer Data Management: data segmentation, customer lifecycle, and personalisation
• Troubleshooting & Debugging: diagnose CRM-related issues and provide solutions
• Team player with organisational skills and dedication to transparency

Nice to Have

• Industry Clouds experience is a plus

Compensation & Benefits

• Hybrid work model with in-office days; competitive salaries and a comprehensive benefits package
• Global network with local and international project opportunities
• Flexible hours, volunteer days, wellness days, modern offices, and a multicultural environment
• Growth opportunities through training, mentorship, and data-driven projects
• Being part of a purpose-driven, innovative organization within the dentsu network