About this role
We are looking for an experienced, performance-driven Creative Strategist with a strong Direct Response Copywriting background, capable of developing, testing, and scaling winning creatives for DTC brands, primarily on Meta (Facebook/Instagram).
Key Responsibilities
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Conduct competitor, audience, and market research, continuously analyzing winning ads, emerging trends, hooks, and creative formats.
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Identify successful patterns and translate them into original, high-converting creative concepts.
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Write compelling Direct Response ad scripts, hooks, VSL-style concepts, and copy aligned with campaign objectives.
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Create, test, and iterate static ads, UGC concepts, and video scripts, focusing on finding and scaling winning creatives.
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Manage and coordinate UGC creators through a dedicated creator platform.
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Collaborate with video editors and creators, reviewing creative execution and analyzing results to improve future scripts and concepts.
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Use performance data to understand why creatives succeed or fail and continuously optimize for conversions and scale.
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Required Experience
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Proven experience as a Creative Strategist and/or Direct Response Copywriter working with DTC/eCommerce brands.
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Hands-on experience with Meta advertising campaigns spending at least $5,000 per day.
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Strong Direct Response fundamentals, including consumer psychology, persuasive copywriting, hooks, offers, and sales messaging.
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Experience writing video ad scripts, UGC concepts, and conversion-focused static ads.
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Strong analytical skills and the ability to turn competitor research and campaign
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performance into actionable creative ideas.
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Nice to Have
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Experience writing VSLs (Video Sales Letters) and long-form Direct Response copy.
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Participation in Copy Dojo or similar advanced copywriting communities.
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Experience working with high-revenue DTC brands and scaling creative performance.
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Demonstrated track record of developing winning ads that successfully scaled.