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Senior Corporate Communications Consultant - Government Programs

Carefirst
Baltimore, MD
HybridUSD 84,744 - 168,311 / year

About this role

Senior Corporate Communications Consultant - Government Programs

This is a great opportunity to join CareFirst BlueCross BlueShield Government Programs division as a Senior Corporate Communications Consultant working on ACA, Medicaid, and the Basic Health Plan in Washington, DC. We are looking for a candidate with experience in regulated healthcare programs, who is enthusiastic about co-creating strategies to better engage our members and communicate when it matters most.

PURPOSE:

The Senior Corporate Communications Consultant executes and develops corporate communications strategies that keep the target audience engaged and informed. They execute tactics using a strategic mix of communication channels. The Sr Consultant is the primary lead for developing strategic communication plans in support of high-level special projects and corporate or divisional initiatives. This role presents communications strategies at executive meetings and mentors less experienced team members.

ESSENTIAL FUNCTIONS:

  • Leads the development and implementation of the marketing and communication strategy across various products, audiences and channels. Works closely with business divisions to understand opportunities and priorities to provide strategic oversight and direction of various communications need which may be anticipated or unplanned.
  • Leads the development and amplification of strategic communications, including but not limited to tactical printed marketing materials, digital communications (website, social media, etc.) presentations, thought leadership, talking points, go-to-market campaigns and more.
  • Direct and work in conjunction with all support resources including but not limited to Business Divisions, Marketing Communications, Brand, Product, Public Relations, Strategic Research, Legal and Compliance.

QUALIFICATIONS

  • Education Level: Bachelor's Degree in communications, journalism, marketing or a related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

  • Experience: 8 years' professional communications experience.

Preferred Qualifications:

  • 3 years of sales and/or health insurance experience.
  • Experience in regulated healthcare programs.
  • Good understanding of healthcare trends.
  • An understanding of government regulations and experience dealing with government regulations.

Knowledge, Skills and Abilities (KSAs):

  • Progressive experience in marketing communications with demonstrated leadership.

  • Experience in advertising, brand management, marketing communications, strategic planning with proven ability to develop strategies.

  • Strong proofreading and editing skills.

  • Ability to maintain effective interpersonal relationships.

  • Ability to use data and trends to make strategic recommendations.

  • Executive level presentation skills.

  • Participates with Senior Leadership on strategy development and issue resolution.

  • Bilingual (English/Spanish) is a plus.

  • Salary Range: $84,744 - $168,311

  • Salary Range Disclaimer

  • The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

  • Department

  • Leadership - Medicaid & Medica

  • Equal Employment Opportunity

  • CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

  • Federal Disc/Physical Demand

  • Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

  • The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

  • Sponsorship in US

  • Must be eligible to work in the U.S. without Sponsorship

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Serving Maryland, the District of Columbia, and portions of Virginia, CareFirst BlueCross BlueShield is the shared business name of CareFirst of Maryland, Inc. and Group Hospitalization and Medical Services, Inc. CareFirst BlueCross BlueShield Medicare Advantage is the shared business name of CareFirst Advantage, Inc., CareFirst Advantage PPO, Inc. and CareFirst Advantage DSNP, Inc. CareFirst BlueCross BlueShield Community Health Plan Maryland is the business name of CareFirst Community Partners, Inc. In the District of Columbia and Maryland, CareFirst MedPlus is the business name of First Care, Inc. In Virginia, CareFirst MedPlus is the business name of First Care, Inc. of Maryland (used in VA by: First Care, Inc.). CareFirst of Maryland, Inc., Group Hospitalization and Medical Services, Inc., CareFirst Advantage, Inc., CareFirst Advantage PPO, Inc., CareFirst Advantage DSNP, Inc., CareFirst Community Partners, Inc., CareFirst BlueCross BlueShield Community Health Plan District of Columbia, CareFirst BlueChoice, Inc., First Care, Inc., and The Dental Network, Inc. are independent licensees of the Blue Cross and Blue Shield Association. BLUE CROSS®, BLUE SHIELD® and the Cross and Shield Symbols are registered service marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or generic information.

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