Senior Copywriter

Senior Copywriter

Job Description

Company description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Overview

Join Publicis Sapient as a Senior Copywriter to develop compelling, consistent, and high-volume content for a leading global tobacco industry client.

You’ll work within our Content Production team, translating strategic pillars into engaging stories across blog, email, newsletter, SMS, and social channels.

This is a hands-on production role where precision matters — maintaining tone consistency, SEO best practices, and regulatory care across two distinct brands.

Your Impact

• Deliver quarterly content batches for two brands, aligned with content strategy pillars and timelines.
• Write SEO-informed blog posts (up to 400 words) with focused headlines, metadata, and internal link structures.
• Craft copy for eCRM emails, SMS messages, and dark-market versions — adapting tone and message while respecting each brand’s guidelines.
• Develop copy for newsletters, integrating visuals and copy within existing templates.
• Create social content for campaign concepts across multiple formats: reels, carousels, stories, and static posts.
• Maintain accurate copybooks and content tracking in Excel format.
• Review briefs quarterly, providing feedback for alignment with content pillars, batches, and priorities.
• Uphold clear tone-of-voice distinctions across both brands — balancing creativity, clarity, and compliance.
• Collaborate closely with designers, content strategists, and producers to ensure seamless copy-design integration.
• Write with optimization in mind — ensuring copy efficiency, clarity, and search visibility.

Qualifications

• Skills & Experience

• 7+ years of experience in copywriting, content creation, or a related field.

• Proven experience producing digital content across web, email, and social.

• Strong English copywriting skills for web, email, SMS, and social (short- and mid-form).

• English writing and editing skills, with advanced fluency required.

• Native-level English proficiency is essential for writing in global brand tone.

• Basic design literacy — able to align copy to existing templates or layouts.

• Working knowledge of on-page SEO best practices, from keyword integration to metadata and link structures.

• Understanding of email marketing and eCRM flows, plus constraints across clients and devices.

• Knowledge of current social formats and technical specifications (static, carousel, reel, story).

• Excellent organization skills — confident managing multiple deliverables across brands.

• Comfortable working in the tobacco category.

• Set Yourself Apart With

• Experience writing for regulated or compliance-heavy industries.

• Retail or e-commerce content writing experience, including homepage merchandising and PLP copy.

• Familiarity with conversion-oriented content that connects storytelling to measurable outcomes.

• Additional information

• An inclusive workplace that promotes diversity and collaboration.

• Access to ongoing learning and development opportunities.

• Competitive compensation and benefits package.

• Flexibility to support work-life balance.

• Comprehensive health benefits for you and your family.

• Wellness program and employee assistance.

• As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us.

• Be part of our teams

• Eager to join Publicis Groupe but not seeing the perfect role just yet?

• Join our talent pool so we can connect with you for future job opportunities.

• Connect with us