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Senior Copywriter

Dentsu
Beirut, Lebanon
On-site

About this role

About the Role Senior Copywriter with exceptional writing skills in Arabic and English, and a strong understanding of GCC markets, to craft engaging, brand-aligned copy across digital, social, print, and campaign materials. Collaborates with Art Directors to bring campaign concepts to life with powerful copy. What You'll Do

  • Lead the development of clear, compelling, and creative copy in both Arabic and English across campaigns, digital platforms, and marketing materials.
  • Adapt and localize messaging to ensure cultural authenticity and tone consistency across GCC markets.
  • Collaborate closely with Art Directors and creative teams to execute strong, cohesive campaign concepts and bring ideas to life through powerful copy.
  • Edit, proofread, and refine content to maintain brand voice consistency.
  • Support the development of taglines, headlines and conceptual ideas for campaigns and social content.
  • Stay up to date with cultural trends, language nuances, and consumer insights across the GCC.
  • Drives, defines and feedback on quality of briefs, regular reviews, feedback channels, content quality and collaboration. What We're Looking For
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of professional copywriting experience in advertising, branding, or digital agencies.
  • Native or near-native fluency in Arabic, and excellent command of English (spoken and written).
  • Strong creative thinking and storytelling ability.
  • Ability to manage multiple projects and meet deadlines under pressure.
  • Proven understanding of GCC culture, tone, and linguistic variations.
  • Portfolio demonstrating GCC culture, tone, and linguistic variations.

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