Senior Coordinator, Development Marketing

About the Role The Senior Coordinator, Development Marketing supports the execution of the Development Marketing strategy by managing tools, content, and operational processes that enable the team to engage prospective franchisees. This role maintains core marketing platforms, coordinates sales enablement assets, and manages creative projects to keep marketing content organized and current. It also owns the Development Marketing content calendar and collaborates with cross-functional teams to ensure initiatives are on schedule and aligned with business priorities. What You'll Do

• Franchise Sales Enablement & Content Management: Maintain and update hotel photo decks twice annually; fulfill ad hoc photo requests; manage hotel photo updates across the Development Website; ensure photography aligns with Brand Marketing's Best-in-Class standards; coordinate development of sales enablement materials and marketing assets as needed.
• Platform Management: Administer and maintain Showpad, Xpress Docs, and Development Website content; manage website updates including files, news and events, hotel photography, and marketing assets; ensure sales tools and digital assets remain accurate, organized, and up to date.
• Marketing Operations & Project Management: Own and maintain the Development Marketing content calendar and key project tracker; coordinate digital marketing asset handoffs and support invoice processing; manage seller intake requests to prioritize marketing support across the team; manage creative projects with internal and external design resources to deliver sales collateral, event materials, and marketing assets.
• Digital Marketing & Sponsorship Management: Manage the Development Marketing calendar for print advertising, digital marketing placements, and event sponsorships; coordinate timely handoff of creative assets and marketing materials; serve as the primary project manager for sponsorship deliverables; partner with Development Sales Coordinators to coordinate processing and tracking of marketing invoices; collaborate with internal marketing teams and external partners to ensure campaign execution, brand consistency, and on-time delivery of all marketing initiatives.
• Cross-Functional Collaboration: Partner with Brand Marketing, Franchise Communications, B2B Marketing, Digital Marketing, and other stakeholders to ensure content alignment; share marketing insights, coordinate campaign timing, and identify opportunities to repurpose content; support knowledge sharing and communication of key marketing initiatives.
• Team & Process Support: Improve team organization through asset management, workflow coordination, and process improvements; support cross-functional marketing initiatives and timely execution of deliverables; maintain organizational excellence of projects, assets, and communications.
• Sales Communication: Create campaign-specific updates for sellers including sharing marketing email blitzes or blogs, and LinkedIn content. What We're Looking For
• Highly organized, detail-oriented, and customer-focused; able to work in a fast-paced matrix organization.
• Ability to multi-task with a professional demeanor and interface effectively with team members at all levels, as well as franchisees and agency partners.
• Self-starter with accountability and ability to follow through on tasks to completion with excellence.
• Creative thinker with the ability to generate ideas to support strategic and tactical planning; data-driven approach required. Nice to Have
• Experience supporting franchise development or marketing in a corporate environment is a plus; familiarity with marketing platforms like Showpad and digital asset management is a bonus. Compensation & Benefits
• Competitive compensation and benefits; vacation, team member appreciation days, workplace flexibility, and other benefits described.