Senior Content Strategist

Senior Content Strategist

About You You’re a Senior Content Strategist with experience leading the full content strategy lifecycle and advanced content strategy engagements. You bring deep content strategy expertise and business acumen– combining both to identify concepts and patterns in complex situations. You’ve been known for solving problems with a pragmatic and practical approach, scaling your impact across the team.

The Opportunity As our next Senior Content Strategist, you will build and lead content strategy across a portfolio of clients with increased complexity and strategic demand– serving as an autonomous Content Strategy subject matter expert across a spectrum of mid- to large-scale projects. You will drive project implementation and lead advanced content strategy, working across disciplines to bring highly polished, innovative, and transformative digital solutions to life. Although you will not directly manage people, you will regularly drive team camaraderie, bringing empathy to create safe spaces for taking risks and healthy debate. This role will ideally be based in the Chicago area for a light hybrid onsite/remote work model, but we are open to remote locations across the U.S. and Canada.

Core Responsibilities

• Develop content strategy and message architecture, editorial calendars, editorial/brand guidelines, content models, and publishing workflows that solve clients’ business and brand challenges.
• Shape and steward the processes, governance, and operational frameworks that translate content strategy into repeatable, scalable execution.
• Search engine optimization (SEO): Develop strategies that raise clients’ digital presence and discoverability within traditional search experiences.
• Generative Engine Optimization (GEO): Develop strategies that improve clients’...

About You

You bring a mix of relationship skills, business acumen, and practical strategy to lead and inspire teams and clients:

• Empathy: interiorizes human experiences to advocate for change
• Business acumen: applies business and client world knowledge to move client objectives forward
• Clarity: acts efficiently and creates focus and certainty in the face of ambiguity
• Communication: communicates effectively across modes with clarity and tact; leads by listening first
• Collaboration: forges close partnerships with others to reach common goals
• Innovation: generates and cultivates new ways to help clients succeed
• Motivation: action-oriented; seizes new opportunities and rises to challenges with energy
• Resilience: perseveres to achieve desired results, even in difficult circumstances
• Adaptability: adjusts approaches in real time to meet changing demands
• Integrity: strong ethical principles applied consistently

Required Experience

• You possess at least 5 years of experience in content strategy; experience in a digital experience agency is preferred
• You hold a bachelor’s degree, preferably in marketing, communications, or writing/journalism
• You know content strategy frameworks and best practices in messaging and channel strategy, SEO/GEO, and audience/market research tools; knowledge of Semrush, GA4 and YouGov is a plus
• You know content design principles and the creation of content templates and models
• You know content management systems; knowledge of WordPress and Sitecore is a plus
• You are comfortable with back-end content management, processes and publishing workflows
• You understand the potential of AI to enhance content work; practical mastery of various AI tools is a plus
• Multicultural marketing experience is a plus

You don’t check all the boxes? We still encourage you to apply. We know intelligence grows through diverse experiences. Don’t disqualify yourself before you’ve had a chance to be considered. We’d love to meet you.

We reserve the right to pay higher or lower than the stated salary depending on factors unrelated to gender, race or any other discriminatory grounds.

Additional compensation may be offered under incentive programs such as annual bonuses, profit sharing, etc.

Our benefits for full-time internal staff include:

• Group health, dental, and vision coverage with 100% employer premium contributions for individual, couple and family
• Critical illness, accidental death and dismemberment, and life insurance
• Short- and long-term disability
• RRSP with employer matching for eligible employees
• Employee assistance program (EAP)
• Vacation, personal days and observed holidays
• Tuition reimbursement
• Parental leave top-ups
• Employee discount programs