Senior Content Strategist, Brand Social

About the Role HubSpot is one of the most recognizable brands in B2B social — culturally relevant, human, and genuinely fun to follow. This role focuses on making product launches, business news, and company moments feel native to social feeds. You’ll set the editorial bar, own HubSpot’s organic social voice, and actively contribute to planning and writing from kickoff through publication. What You'll Do

• Have a seat at the table in briefings, kickoffs, and planning conversations where the organic social angle gets decided, not just executed.
• Develop content strategy and copy across the full editorial mix, focusing on launches, business news, company moments, campaigns, and cultural moments.
• Hands-on writing across every organic social format — carousels, short-form video scripts, captions, infographics.
• Tailor core messages to the format and channel while preserving a consistent voice.
• Own HubSpot's organic social voice and maintain consistency across the team.
• Judge when content is right or off and defend the editorial line in a room full of opinions. What We're Looking For
• Ideally, 5+ years in content strategy, social, or brand writing across in-house, agency, or media environments.
• Experience at a consumer-facing or tech company and know how to make product and company news feel native to social, not a press release.
• Portfolio of sharp organic social-first writing across formats: hooks, supers, carousel arcs, short-form video scripts.
• Understand the difference between content built for social and content adapted for it — and what works on TikTok vs. LinkedIn.
• Chronically online instinct — loves internet culture, stays close to trends and conversations, and understands how marketers, sales leaders, and operators behave on social.
• Track record of organic social content people shared, saved, and talked about; ready to discuss what made it work.
• Platform instincts across LinkedIn, Instagram, and TikTok — especially Instagram Carousels and TikTok/Reels.
• Come into briefings with a point of view and references already top of mind.
• Clear POV on AI — where it helps in an organic social content workflow, where it doesn't. Use it as an accelerant, not a substitute for judgment. Nice to Have
• You've owned a brand's organic social editorial voice and have the work and results to show your impact.
• You've ghostwritten organic social content for executives or senior leaders. Compensation & Benefits
• Annual Cash Compensation Range: $94,800—$142,200 USD (base salary plus on-target commissions and annual bonus targets). Some roles may be eligible for equity (RSUs) and overtime pay. Compensation packages are tailored to skills and experience.
• Benefits and perks are available to help employees grow better; learn more about HubSpot’s compensation philosophy and benefits offerings.