Senior Content Marketing Manager

About the Role

CHEQ is seeking a Senior Content Marketing Manager in New York City to own the strategy and execution of content that builds brand authority, educates buyers, and fuels pipeline growth. This role blends strategic thinking with exceptional writing to shape how B2B buyers engage with content across formats, from long-form thought leadership to punchy video scripts.

What You'll Do

• Own CHEQ's content strategy in partnership with the Head of Marketing, developing a program that builds brand authority, supports demand generation, and maps to the buyer journey.

• Lead the development of a thought leadership program that positions CHEQ as the definitive voice in digital trust, traffic intelligence, and agentic AI.

• Write and produce high-quality content across formats including ebooks, whitepapers, blog posts, video scripts, and case studies.

• Partner with the Product Marketing Manager to develop high-value content that equips go-to-market teams with materials to accelerate deals.

• Collaborate with the Customer Marketing Manager on customer case studies, and work with product marketing and subject matter experts to reflect deep category expertise.

• Leverage AI tools throughout the content creation process to increase efficiency and output quality without sacrificing substance or voice.

• Own website content strategy and updates, optimize for search, and coordinate with external SEO agency on keyword strategy and on-page optimization.

• Use SEMrush and GA4 to track engagement and performance, translating insights into actionable improvements. Stay ahead of AI-driven shifts in search and content discoverability.

• What We're Looking For

• 5+ years of content marketing experience, ideally in a B2B tech environment.

• Exceptional writing and editing skills across long-form, short-form, and web content.

• Strong SEO expertise including keyword research and on-page optimization, with experience working with external SEO agencies.

• Experience managing a content/editorial calendar with a track record of growing organic traffic.

• Hands-on experience using AI tools for content creation and a genuine curiosity about how AI is changing content and search.

• Ability to work cross-functionally with product marketing, demand gen, field marketing, and sales.

• Familiarity with CMS platforms (WordPress and Webflow preferred) and marketing tools including HubSpot, SEMrush, and GA4 are a plus.

• Ability to work in a hybrid environment requiring in-office teamwork at least 2 days a week.

• Compensation & Benefits

• Salary range: $130,000 - $155,000 per year. This information is provided per New York City’s salary disclosure law.