Senior Campaign Solutions Architect

Job title: Senior Campaign Solutions Architect

About the Role Operate in a fast-paced environment driving multiple customer opportunities in parallel and prepare compelling proposals with technical solutions design, engagement & execution approach, timelines, and estimates. This role bridges business strategy and technical implementation to deliver scalable, secure, and high-performing marketing orchestration solutions that drive personalization, engagement, and measurable business outcomes.

What You'll Do

• Lead deep discovery sessions with clients to understand key business needs, implementation use cases, and technical requirements.
• Prepare compelling proposals with technical solutions design, engagement & execution approach, timelines, and estimates.
• Communicate confidently and proactively with customers and internal stakeholders throughout the pre-sales cycle.
• Design end-to-end campaign and journey orchestration solutions across email, SMS, push, web, in-app, paid media, and offline channels.
• Architect scalable data models, segmentation frameworks, and personalization strategies; define data ingestion patterns (real-time and batch); ensure data governance, privacy compliance (GDPR, CCPA) and consent handling; ensure solution scalability for high volumes.
• Configure journeys, workflows, triggers, event-based campaigns, and decisioning logic; architect integrations with CRM systems, CDPs, data warehouses/lakes, APIs and streaming; deliver Identity Service management and XDM understanding; real-time event configuration.
• Oversee deliverability and channel governance; define email and mobile channel best practices; ensure sender reputation management and deliverability optimization; architect suppression logic, frequency caps, and contact policies.
• Present to senior executives and achieve consensus.

What We're Looking For

• Experience in pre-sales for marketing campaigns, including selling campaign implementations, replatforming, and campaign operations.
• Excellent customer-facing skills with experience presenting to senior executives.
• Technology focus on Adobe Campaign standard/classic v7, v8 and Adobe Journey Optimizer (AJO); proven ability to sell campaign solutions.
• Strong architecture and design capabilities for end-to-end campaign orchestration, data models, segmentation, personalization, and data governance.
• Platform expertise: configure journeys, workflows, triggers, event-based campaigns, decisioning logic; integrate with CRM systems, CDPs, data warehouses/lakes, APIs and streaming; real-time event configuration.
• Knowledge of deliverability best practices and channel governance across email, SMS, push, and social.