Senior Business Analyst - Personalization & GTM

Job title: Senior Business Analyst - Personalization & GTM

About the Role Join a purpose-driven winning team at Scotiabank focused on accelerating personalization capabilities across the stack. This role sits in the Engineering function of an Agile Project Squad and involves translating business needs into technical solutions across multiple stakeholders.

What You'll Do

• In partnership with Technology Delivery and Product partners, lead backlog refinement, execution and delivery through effective story grooming, UAT planning, technical and business knowledge, and stakeholder management.
• Facilitate marketing and GTM requirements gathering and design sessions with multiple stakeholders to extract requirements and convert them into use cases, business rules, user stories, sequence diagrams and process flows.
• Determine operational objectives by studying business functions; gathering information; evaluating output requirements and formats.
• Improve systems by studying current practices; designing modifications; recommending controls by identifying problems; writing improved procedures.
• Monitor project progress by tracking activity; resolving problems; publishing progress reports; recommending actions.
• Maintain system protocols by writing and updating procedures.
• Direct day-to-day activities in alignment with our risk culture and risk appetite; communicate accordingly throughout the team.
• Create an environment for effective and efficient operations, ensuring day-to-day business controls meet risk and compliance obligations.

What We're Looking For

• Bachelor's degree in a technical field (computer science, computer engineering or related).
• 8+ years as a Business Analyst in large enterprise environments; financial services (FI) experience preferred; focus on Digital/Marketing/Personalization/MarTech/GTM/Sales Enablement.
• 1-2+ years planning/analysis of business requirements for system changes and enhancements; cross-functional experience with end users.
• Experience with MarTech platforms (Adobe Experience Platform, Pega CDH, Salesforce Marketing Cloud, or other GTM/Personalization tools).
• Experience with Jira/Confluence (nice to have).
• Excellent written, presentation and verbal communication; strong interpersonal skills for collaboration with external vendors and internal stakeholders.
• Ability to analyze complex situations, research with multiple information sources, and propose innovative solutions.
• Proven ability to work in a team and independently; strong time management and organization.

Nice to Have

• Jira/Confluence experience (not required).
• Financial services familiarity; cross-functional collaboration across Marketing, GTM, and IT.

Compensation & Benefits

• Diversity, Equity, Inclusion & Allyship; accessible and inclusive environment; Employee Resource Groups across diverse identities.
• Accessibility and Workplace Accommodations; upskilling through online courses and tuition assistance.
• Competitive rewards program, including bonus, flexible vacation, personal, sick days, and benefits from day one.
• Community engagement opportunities; remote-friendly or in-office support as applicable.