Senior Brand Marketing Specialist

Job title: Senior Brand Marketing Specialist

Job Overview The Senior Brand Marketing Specialist works with the Manager, Brand Marketing to support brand marketing efforts required to build and deliver a world class brand in line with our mutuality and member centricity strategies.

The Brand Marketing team supports the marketing needs of the organization and communicate our unique value through targeted, insight-driven brand, broker and product marketing strategies that support our lines of business, and enable broker success, by attracting members to drive profitable growth.

The Brand Marketing team will also support the evolution of our brand strategy and identity, including developing new strategies and programs (annual brand marketing plans, coop/sponsorship advertising programs) to support our growth objectives.

Job Responsibilities

• Works with other members of the Marketing team to support the development and execution of brand campaigns in support of our awareness and growth objectives including brand building initiatives.
• Build strong relationships with internal clients and build a reputation across all teams as a credible, trusted advisor.
• Manage agency and other third-party vendor relationships ensuring deliverables, budgets and timelines are adhered to.
• In partnership with other Marketing team members, and other internal stakeholders, support efforts to evolve our customer communications through simple language and intuitive omni-channel service and design.
• Supports the director and manager in evolving the Wawanesa brand strategy.
• Works to ensure our brand expression is consistent across all channels and properties, including digital channels.
• Supports other members of the team in crisis situations to ensure our brand is protected across all channels.
• Supports the implementation of our brand guidelines and identity standards across the enterprise.
• With the manager, supports the organization with direction on how to bring our brand to life across all channels and initiatives including digital experiences and marketing communications campaigns and materials.

Qualifications

• University degree or college diploma in business, marketing, marketing communications, or related field.

• Minimum 5 years’ experience working in marketing communications or related department or relevant agency.

• Demonstrated track record of delivering creatively inspiring, business-driving briefs and presentations.

• Experience and in-depth understanding of the Canadian marketing landscape across Ontario including media tactics and selections.

• Demonstrated expertise leading and executing marketing campaigns, sponsorships and events including managing agency relationships

• Experience supporting and executing large-scale integrated campaigns and budgets.

• Demonstrated success working with cross-functional teams on sponsorship activations; collaborating with and engaging multiple internal and external stakeholders towards a common goal.

• Experience progressing work through various stakeholders including senior leaders, communications, strategy, business operations.

• Comfortable with ambiguity.

• A dynamic presenter capable of conveying complex ideas and strategies across diverse groups including senior leaders.

• A down to earth and open collaborator with exceptional project management skills who balances detail driven work with delivering on objectives and timelines.

• Relentlessly curious about marketing, brand, member centricity and community orientation.

• Applicants with experience within the insurance industry and Ontario market will be prioritized.

• Diversity Equity, Inclusion & Belonging

• At Wawanesa, we are committed to Diversity, Equity, Inclusion and Belonging (DEIB) and believe that our strength lies in the diversity of our people – this is supported by having a representative workforce.

• We welcome applications from all qualified candidates, including racialized persons, women, Indigenous Peoples, persons with disabilities, members of the 2SLGBTQIA+ community, gender-diverse and neurodiverse individuals, and anyone who can contribute to the further diversification of thought and ideas.

• We aim to ensure our recruitment process is accessible to all candidates. If you require accommodations during any stage of the recruitment process, please reach out in confidence.

• All Wawanesa job applicants are subject to Wawanesa's Privacy Policy.

• Please note that the recruitment process for this position may involve the use of AI tools to screen, assess, or select applicants. All final decisions are taken or reviewed by human recruiters and human hiring leaders in compliance with all applicable legislation.